8 October 2024
On the occasion of the launch of the new Fall/Winter 2024/2025 collection, which was presented to the media with a press release and campaign images, Fashion.at browsed through the website of the Austrian sportswear brand Martini, headquartered in Annaberg, Salzburg. Not mentioned in the release is the remarkable story of the company's beginnings, founded in 1958 by men's tailor Martin Hornegger, who outfitted Austrian ski jumpers of the country's national team. The strong connection to the mountains and sports continued with the creation of innovative stretch pants for mountaineers and jet pants for skiers. The site is well curated and not only provides information about the collections for different sports, from hiking and skiing to cycling and running. https://www.martini-sportswear.com/ also offers insights into the company's sustainability measures, including repair services such as mending holes or repairing zippers. Another interesting topic is 'Ski Austria Mountaineering', the cooperation with the ski mountaineers of the Austrian Ski Association (ÖSV). Ski mountaineering is a relatively new World Cup discipline - the first World Championships were held in 2002 - and will be an Olympic discipline for the first time in 2026. Martini is the official outfitter of the ÖSV ski mountaineers. Technology is essential to this sport - and to the new Fall/Winter collection, which features materials such as PrimaLoft® Active, known for its breathability and thermal regulation, and is completely PFC and animal cruelty free. With 98% of production in Europe and OEKO-TEX® STANDARD 100 certification, the collection underscores the brand's commitment to sustainability, as stated in the press release. Editor's note on practical advice for ski mountaineering: Martini publishes some tips in its own magazine under the title 'Ski Touring Equipment: Packing List for a Day Tour' at https://www.martini-sportswear.com/en/Discover-Martini/Community/Magazine/Ski-touring-equipment-packing-list-for-a-day-tour_bba_58859. Image: The campaign image for the Fall/Winter 2024/25 collection shows a ski mountaineer wearing Martini Sportswear pieces. Photographer: Andre Schönherr. Photo: © Martini Sportswear. |
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