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3 July 2024

Traditional alpine clothing brand Kinga Mathe presented the new Autumn/Winter 2024/25 collection with a campaign shot on the streets of Paris

Austria is out of the European Football Championship - they lost yesterday's match against Turkey 2-1 - but the next big sporting event is on the horizon. On July 25, the day before the start of the Olympic Games in Paris, the country will open the 'Austria House', a meeting place for friends, cooperation partners of the Olympic Games and guests who want to learn more about Austria such as announced on It's very likely that the alpine tracht, the traditional clothing of the alpine regions, will be one of the most popular looks on the opening day. recently received a press release about the Autumn/Winter 2024/25 collection of the traditional clothing label Kinga Mathe with stores in Kitzbühel, Austria and Tegernsee, Germany. The pictures for the women's dirndl dresses and the men's wear consisting of lederhosen and janker (jacket) were shot on location where the games will take place - the streets of Paris. Some pieces from the new collection are already available online at the brand's online shop (fast checked by today), such as the slightly opaque silk blouse 'Kiki' in various colors; the blouses' short butterfly sleeves are a teasing highlight.

Images, from right: The picture shows the blouse 'Kiki' combined with the dirndl 'Pamplona' with shimmering bodice from the Autumn/Winter 2024/25 collection by Kinga Mathe. Left: She wears the dirndl 'Palamos' with the lace blouse 'Inga' in black; he is dressed in the janker 'Jakob' in night-blue with goatskin lederhosen in cream. Photos: © Kinga Mathe.

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