24 October 2025  A European design gathering at MAKFrom November 7–9, 2025, the Blickfang Designmesse returns to Vienna's MAK – Museum of Applied Arts, transforming several exhibition halls into a vibrant hub for contemporary design. Around 150 handpicked labels from Austria and across Europe — including Germany, Switzerland, Italy, Poland, and beyond — present an inspiring mix of furniture, fashion, jewelry, and home accessories.In the most recent Blickfang newsletter, several Viennese studios were introduced as a preview of what to expect — among them names like HEITA, RG Porzellan, Martina Hatzenbichler Studio, cē.lia, Szabivká, and Monir Jewellery, representing the city's blend of craftsmanship, artistic experimentation, and sustainable thinking. A closer look at Viennese labelsThe Blickfang website at blickfang.com/wien-labels provides a useful overview of participating brands, searchable by category. Each year, it's striking to see how many creative approaches to design emerge from Vienna — a city where art and craft continually intersect.Among the exhibitors featured this year are TuTu.Wien, minibag, Oceanstore Vienna, Gerald Pahr, and Best Alpine Wellness Hotels — each showcasing a different facet of contemporary design culture. Art on textiles, smart design, and the spirit of the oceanTuTu.Wien, founded by Ines Turian, collaborates with artists such as Heimo Zobernig, Marina Faust, and Jonathan Monk to create limited-edition scarves. Each textile becomes a wearable art piece — a poetic intersection between visual art and fashion.minibag, by Kathi Goldscheider, redefines practicality with a versatile design that functions as a crossbody bag, clutch, and wallet in one. Thoughtfully made in Europe, Minibag merges minimalist aesthetics with the realities of everyday life — a contemporary statement on mobility and independence. The Oceanstore Vienna, established by diver and photographer Andreas Franke, translates the serenity of the sea into sculptural porcelain objects. Produced in European ateliers, his creations evoke the silent strength of underwater worlds and invite a sense of calm and curiosity into modern interiors. Tailored cuts and Alpine calmViennese designer Gerald Pahr focuses on the men's shirt, exploring the tension between classic tailoring and modern, body-conscious silhouettes. His designs reflect precision, subtle individuality, and the value of slow fashion in men's wardrobes.Although not a Viennese exhibitor, the Best Alpine Wellness Hotels use the fair to connect with a design-conscious and pleasure-seeking audience. Representing family-run spa resorts across Austria and South Tyrol, the group brings an atmosphere of calm sophistication to Blickfang. Their presence bridges the world of design and well-being — offering visitors inspiration for spaces and experiences that combine relaxation, quality, and aesthetic harmony. With its mix of experimental studios and established names, Blickfang Wien once again underscores how diverse and dynamic Vienna's creative scene has become. The fair not only celebrates form and function but also the stories behind each label — stories of collaboration, locality, and craftsmanship. Image: Wide view of the Blickfang Designmesse at MAK Vienna, showing design stands, visitors, and banners for furniture, fashion, and jewelry. Photo: © Blickfang |