17 August 2025  Italian Elegance in the MountainsFalconeri, the Italian brand celebrated for its refined casual basics, unveiled the Alps Getaway collection for fall/winter 2025. Known for timeless silhouettes and high-quality natural yarns, the label's latest line continues its dedication to elegant comfort. This season, the spotlight once again falls on Ultrafine Cashmere — a featherlight, temperature-regulating fiber ideal for the shifting conditions of mountain life.The campaign is set against the dramatic backdrop of Val Badia in the Dolomites. This South Tyrolean valley not only situates the collection firmly in the Alps, it also hints at the lifestyle scenarios Falconeri envisions: layering up for a late-summer hike, relaxing in a mountain lodge, or stepping out for an alpine dinner with effortless sophistication. Val Badia — Where Cultures MeetVal Badia lies in South Tyrol, an autonomous province in northern Italy that shares a border — and a cultural kinship — with Austria. Here, Italian and Austrian traditions blend seamlessly: menus offer both pasta and strudel, conversations switch between Italian and German, and architecture reflects both Alpine sturdiness and Mediterranean grace.Autonomy in South Tyrol means the region governs many of its own affairs while remaining part of Italy. The result is a distinctive mix of efficiency, hospitality, and aesthetic sensibility that enriches daily life. This unique identity forms a fitting counterpart to Falconeri's vision of style that merges function, quality, and beauty. Autumn — The Ideal Season for the AlpsThe timing of the collection's launch feels natural. Autumn in the mountains offers crisp air, golden light, and landscapes painted in deep reds and warm yellows. Hiking trails are quieter than in summer, yet still welcoming, and the changing foliage adds a visual warmth to the cool days.For Austrians, South Tyrol can feel like both a journey away and a return home — a getaway into a region where cultures have elegantly merged. Falconeri's Alps Getaway collection mirrors that sentiment: garments that travel easily between city streets and alpine trails, between Italian ease and Austrian tradition, all while staying true to the brand's understated sophistication. Images: On the left, a couple stands arm in arm, gazing across the Dolomites at sunset. He wears a tailored jacket layered over a V-neck pullover in Ultrafine Cashmere, while she is dressed in a flowing silk satin blouse paired with wide-leg trousers — an elegant look that suggests both an evening in a mountain restaurant and anticipation of the next day’s hike. On the right, the same couple embraces playfulness: he lifts her into the air in a meadow of wildflowers, both wearing mountaineer boots, jeans crafted from soft cotton-cashmere blends with a touch of elastane, and knitwear pullovers from Falconeri’s 'Alps Getaway' collection. The campaign was photographed in Val Badia, South Tyrol, and is currently featured on falconeri.com with video impressions and closer looks at each piece. The Alps Getaway collection has been available online and in all Falconeri stores since August 13, 2025. Photos: © Falconeri |