13 May 2025  Linen – The Summer Favorite for Good ReasonLinen has long been a preferred material for warm weather – and for good reason. Made from the fibers of the flax plant, linen is highly breathable and has excellent moisture-wicking properties, helping the body stay cool in heat and dry in humidity. It also dries quickly, making it particularly comfortable in warm climates. Additionally, linen has natural antibacterial and odor-resistant qualities, which means it tends to stay fresher longer and doesn't require frequent washing—an advantage for those prioritizing both comfort and practicality.Over time, linen softens with wear and washing without losing its strength or structure, making it not only a summer essential but also a long-lasting staple in any wardrobe. Women's Collection: Riviera Charm with Natural EleganceIntimissimi's latest women's collection, recently presented and reviewed by fashion.at, evokes the effortless style of a summer day along the Italian Riviera. Shot against the picturesque Ligurian coastline, the campaign highlights breezy linen pieces that are as versatile as they are stylish.Key styles include lightweight spaghetti strap tops, short-sleeved shirts, relaxed shorts, and flowing trousers – all designed for easy layering and everyday elegance. Tailored options like smart blazers and a deconstructed double-breasted jacket add a sophisticated edge, offering adaptable looks that shift seamlessly from casual to refined. The color palette blends timeless neutrals such as rope beige, navy blue, black, and crisp white with lively seasonal hues. "Safari Green," a bold shade inspired by Mediterranean vegetation, and "Blushing Pink," reminiscent of soft summer sunsets, give the collection fresh energy while preserving its understated elegance. Men's Collection: From Seaside to City in Linen LayersThe new IUMAN–Intimissimi Uomo linen and swimwear collection takes aim at modern summer living: spontaneous, mobile, and style-conscious. Designed for city strolls, beach getaways, and everything in between, the line relies heavily on linen and linen-cotton blends for their breathability and comfort.Shirts with stand-up collars, available in both short and long sleeve variants, are cut to wear open over a t-shirt or buttoned up on their own. Their styling flexibility is ideal for creating relaxed yet polished looks. The performance-ready swim shorts are not just functional – water-repellent, fast-drying, and equipped with microfiber lining and key loops – but also fashion-forward, sporting bold Majolica prints, nautical stripes, or embroidered octopus and duck motifs. The men's pieces were introduced through visuals that paired swim shorts with the new linen shirts, showcasing how seamlessly the two categories merge into one stylish summer uniform. Timeless Quality, Season After SeasonLinen's enduring popularity in summer wardrobes is no coincidence. Its temperature-regulating properties, resistance to odors, and low-maintenance nature make it one of the smartest solutions for the heat. When blended with cotton, linen gains a softer feel without losing its durability. The natural longevity of the material is further supported by Intimissimi's commitment to classic, timeless cuts – ensuring each piece remains relevant and wearable far beyond one summer season.With its women's and men's collections, Intimissimi reaffirms linen as the all-time highlight of the warmer months – practical, elegant, and built to last. Images, from right: A woman wears a crisp white linen shirt paired with matching trousers from Intimissimi’s upcoming women’s collection, set to launch in stores and online on June 2. Left: A man is dressed in a navy blue long-sleeve collared shirt and coordinating swim shorts from the IUMAN–Intimissimi Uomo linen and swimwear collection. Photos: Right © Intimissimi, Left © IUMAN–Intimissimi Uomo |