20 November 2025  A digital guide that knows the city wellivie is the official city guide app of Vienna and works like an extended, carefully curated map for both visitors and locals. The free app provides orientation, context and suggestions without pushing users into fixed routes. Instead, it supports individual exploration — useful whether someone is visiting for a weekend or rediscovering their own neighborhood.Since its launch in 2020, ivie has grown steadily. At the beginning of 2024, the app — which won gold in the category "Best Website, App & E-Commerce" at the 2021 iab webAd Awards — had reached almost one million downloads. Today, the download number has passed the 1.7-million mark. For a city guide developed by a tourism board, this is notable. Various functions for different interestsivie brings together a wide range of features that help users explore Vienna in their own way. The core includes curated city walks and guides, a directory of sights and museums, and several additional directories covering parks and gardens, music and theatre, cuisine and nightlife, leisure and sports, as well as film locations and other thematic areas. An events section, a favorites list, a "near me" function, offline maps and bilingual settings (German and English) complete the offering. Altogether, ivie forms a compact digital infrastructure that extends classic navigation with researched, editorial-style content. Its curated structure avoids overwhelming users — a key advantage in a city with such a dense cultural landscape.New releases: fashion and design meet local expertiseYesterday, two new features were introduced via a press release distributed by the Austria Presse Agentur: the Vintage Shopping Grätzel Walk and the Viennese Handicraft Guide. Both are particularly interesting for readers with an interest in fashion, design and local production.The Vintage Shopping Grätzel Walk leads through 15 second-hand and retro shops across several districts. The route is designed to be completed in around three hours. A map shows how the locations stretch from the inner city to quieter neighborhoods. Among the carefully selected stops is Bananas near the Naschmarkt, a true vintage gem, offering furniture, costume jewellery and ceramics. Another example is Designer Secondhand Vienna on Gumpendorfer Straße 10-12, where pieces by Chanel, Hermès, Gucci, Prada, Balenciaga, YSL or Dior can be found. At many of the locations, the app suggests additional shops, cafés, theatres, museums and landmarks nearby — encouraging users to leave the suggested route and explore freely. The Viennese Handicraft Guide highlights 22 stores, ateliers and traditional workshops that represent both long-standing craftsmanship and contemporary design. From silverware and handmade shoes to lamps, ceramics and natural soaps, the guide presents the city's quality-focused makers without attempting to list every address. For Fashion.at's editorial view, this curated approach is a strength: a complete directory would overwhelm users, while a thoughtful selection supports discovery. Image: Inside the Vienna vintage shop 'Bananas', wooden furniture, lamps and decorative pieces create an eclectic atmosphere. In the foreground, a smartphone displays ivie’s 'Vintage Shopping Grätzel Walk' category. Photo: © WienTourismus/Bananas/Studio Sellerie |