4 September 2025  Stapf's Tradition In The Digital AgeStapf, the Tyrolean knitwear and boiled wool manufacturer with roots dating back to the 1950s, has launched a new website on stapf.at that brings its heritage into the digital age. Founded in Wörgl, Austria, the company is known for producing high-quality wool yarns from family-run mills in Italy and Austria. Stapf collaborates with manufacturing partners in Ukraine and the Czech Republic, maintaining a regional production chain while addressing international demand. The last article on Fashion.at reported on Stapf's Spring/Summer 2026 collection and its remarkable three-year repair guarantee, underlining the brand's dedication to long-lasting fashion.Focus on Jackets, Coats, and PulloversThe freshly launched site offers early views of the Fall/Winter 2025 collection, where especially jackets, coats, and pullovers for women, men, and children take center stage. Several pieces from the lookbook are already available in the online shop. A standout piece in the lookbook is the minimalist, sculptural cape-jacket, reminiscent of an oversized stole. Due to the natural stretchability of Stapf's wool fabrics, the garments, which are predominantly available in sizes S to L, with some items in XS, XL, and XXL, are particularly well-suited for online sales.Behind the Scenes and Experience StoreIn addition to e-commerce, the website introduces visitors to the people behind Stapf — the design team that develops prototypes and the specialists who create and produce the fabrics. One of the website's interactive features is the option to schedule a visit to the Stapf Experience Store in Wörgl. Visitors can gain insights into the wool production process and see how the team creates its durable pieces that aim to last for years—in both quality and style.Image: The images show a minimalist cape-jacket in a deep autumn-red hue from Stapf’s FW25 collection, photographed against a brick wall backdrop. |