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3 September 2025

Vienna Streets Call for Boots: Superga’s Urban Autumn

Woman running in knee-high black Superga rubber boots; man in light trench coat wearing black Superga ankle boots, standing casually.

From Trams to Pavements

Vienna's €1-a-day travel pass is history, and with inflation stubbornly high—4.1 % according to Eurostat—many may be walking more. However, it's not all bad news. Taking the subway, bus, or tram less often means more fresh air, more steps, and perhaps a good excuse for fresh footwear. Fashion.at has scoured the latest press releases on new collections for city strolls for the rainy autumn/winter days in Vienna and found what it was looking for at the Italian label Superga.

Superga Brings Heritage to the Sidewalk

Founded in Turin in 1911, Superga has long been known for its iconic 2750 tennis shoe and its distinctive Alpina lug sole, which was originally designed for alpine trails. For Autumn–Winter 2025, the Italian brand turns its outdoor heritage into a full Rubber Collection tailored for city life. The line includes a Slip-On Mule, a quick pull-on style perfect for short errands or stylish office commutes, an Ankle Boot that's versatile and easy to pair with trousers or skirts and ideal for everyday walking, a Classic Knee-High Boot for those who need maximum splash protection, and an Over-Knee Boot that serves as a statement piece turning even the rainiest day into a runway moment. Superga styled the collection with season staples like trench coats, rain capes, blousons, and bomber jackets, creating a visual guide for dressing urban and weather-proof. The iconic Alpina-profile sole remains at the heart of the design, offering traction for wet asphalt and cobblestones.

Style and Function, Side by Side

This new collection shows how outdoor spirit and urban chic can coexist. In a city where public transport is getting pricier, shoes that make walking practical—and fun—might just be the best mobility plan. With these boots, you can quite literally "burn rubber" while staying dry and looking sharp.


Images, from left: The campaign image for the Superga Fall-Winter 2025 Rubber Collection features a woman running. She is wearing Superga’s green sherwood knee-high rubber boots paired with a dark green rain cape and short skirt, suggesting motion and rainy-day practicality. On the right, a man leans casually in a doorway, dressed in a light trench coat, cap, and white trousers, wearing Superga’s black ankle rubber boots — a minimalist and urban look.