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31 August 2025

Vienna Fashion Week: A Showcase of Social and Sustainable Projects

AI-generated image of a model in a beige sustainable outfit on the runway.

A Crucial Event for Austrian Fashion

Vienna Fashion Week, which will take place from September 15 to 20 in 2025, is the most important presentation of designer and fashion projects in Austria. Every September, this event transforms Vienna into a hub for creativity, showcasing national and international designers. Since last year, the focus has shifted towards social engagement and sustainability, reflecting fashion's growing responsibility beyond aesthetics.

Highlighting Social Projects

One of the week's central features is again the show by the City of Vienna's Pensioners' Club, which takes place on the second day after the traditional opening show presenting all participating designers. The project, known for its strong stance against age discrimination and fast fashion, brings upcycled clothing with emotional narratives to the runway — showing that creativity and style do not depend on age.

Collaborations and Communication

Vienna Fashion Week collaborates with several media outlets, including MeinBezirk, which has already offered a preview of the senior club's show, calling to bring old ties. The event's website features a dedicated news section with articles under titles such as "When Fashion Becomes Art," which present the participating design collections through photos and short texts.

Looking to the Future

Another highlight is the Art Lounge, featuring artists such as photographer Michelle Dürr. Earlier this month, the VFW website's news section announced Michael Dürr's presentation, which includes a panel discussion and Q&A session. The Art Lounge artists are listed on the fashion show schedule page, along with more details about the After Show Party on September 19.

Vienna Fashion Week is curated with the aim of creating lasting impact. The "Fashion Talks" format has developed into a regular series, with the first major talk, *Fashion in Austria: A Journey from Its Origins to the Future*, scheduled for September 9 at the MQ Summer Stage. This discussion will address sustainability, production, marketing, and the relevance of fashion for Austria's economy.


Image: The AI-generated image shows a model walking down the runway, wearing a minimalist beige outfit with a belted waist, representing sustainable fashion. The audience is slightly blurred in the background, highlighting the model under bright runway lights. The article's headline “A Showcase of Social and Sustainable Projects” is prominently displayed on the left side of the image. Photo: © Fashion.at generated with ChatGPT.