Fashion.at

5 February 2025

An Insider's Fashion Tip: Archive Sale at Not Another Concept Store Featuring Vienna Fashion Week Designers


While the global fashion carousel continues to spin with New York Fashion Week kicking off tomorrow, Vienna takes a different approach. Instead of the traditional biannual fashion week cycle, the Austrian capital hosts a single grand event each year in September, complemented by pop-up experiences. Unlike New York, which showcases internationally renowned names like Carolina Herrera, Coach, and Thom Browne, Vienna's fashion scene is shaped by a strong social component that brings together customers, craftsmen, and designers. The organizers of Vienna Fashion Week and designers with studios and stores in Vienna are the glue that holds this distinctive Viennese style together, defining it through collaboration and craftsmanship. The upcoming Archive Sale at Not Another Concept Store exemplifies this approach, offering visitors the chance to engage directly with the organizers of Vienna Fashion Week - an opportunity to learn more about the event's background and gain exciting insights into the creative process.

Following last November's successful archive sale featuring Viennese designer Sabine Karner, Not Another Concept Store - a platform for Vienna Fashion Week - now invites fashion lovers to its next exclusive Archive Sale. This event will present a curated group exhibition and shopping opportunity featuring designers closely associated with Vienna Fashion Week. Visitors can browse and purchase unique pieces from past collections, gaining access to one-of-a-kind fashion treasures.

Participating Designers:

  • Buffet Clothing – A brand known for its effortless contemporary aesthetic, blending casual elegance with modern tailoring.
  • Elke Freytag – A Viennese designer celebrated for her minimalist yet bold womenswear collections.
  • Lyvem – A label offering timeless, high-quality essentials designed with a focus on sustainability and simplicity.
  • Meijerhof – A modern fashion house that merges structured silhouettes with a hint of avant-garde.
  • Roee – A luxury brand renowned for its sophisticated, clean lines and ethically produced garments.
  • Sabine Karner – A Vienna-based designer known for her elegant eveningwear and intricate craftsmanship.
  • SlangSlang – A brand that fuses urban influences with high-fashion aesthetics.
  • TrueYou – A cutting-edge label that blurs the boundaries between streetwear and high fashion.
  • Vorozhbyt & Zemskova – A Ukrainian design duo specializing in sophisticated and innovative fashion pieces.
  • Pre-Loved Vintage Designer Pieces – A curated selection of high-end vintage fashion treasures.

Event Details:

Location: Not Another Concept Store, Gumpendorfer Straße 36, 1060 Vienna

Dates & Times:

  • February 20, 2025: 14:00 – 20:00
  • February 21, 2025: 10:00 – 20:00
  • February 22, 2025: 10:00 – 18:00

Fashion lovers are invited to explore a world of design and engage with creative minds of Vienna's fashion scene. This Archive Sale can be be a unique opportunity to own a part of Vienna's fashion history.


Image
courtesy of Not Another Concept Store: The visual for the Archive Sale at the Not Another Concept Store, February 20-22, 2025, shows a woman standing in front of a rack of brightly colored clothing. Photo by: ©marinayazikova @yazikova.mm

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