2 November 2025  The collaboration between VIENNA FASHION WEEK and SO/ Vienna brings the event titled "NOT ANOTHER Archive Sale" to the Austrian capital from 20 to 22 November 2025. Over three days, visitors are invited to explore curated pieces from designers who have previously shown during Vienna Fashion Week, opening up their archives for public sale—including rare finds, prototypes and limited-edition items. According to the press information, the setting in the hotel's space offers a blend of fashion history and retail opportunity. A Bridge Between Past and PresentThe event assembles a wide span of labels—from established names to emerging brands—highlighting connections and divergences. Many of the participating designers share a commitment to craftsmanship, sustainable materials, and Austrian production, while some bring a distinct identity or design concept.Of particular note is Shakkei: the label's founder was awarded the Best Newcomer Award 2012 at the Vienna Awards for Fashion & Lifestyle. Moreover, Shakkei achieved a 3 rd place result in the 2023 Austrian 'Vivienne Award' for ecological textiles, further underlining its credentials. This positions the label as a benchmark of sustainable, concept-driven Austrian fashion. At the same time, Claus Tyler, rooted in Austrian heritage with Italian fabric influences, is noted by press sources as "firmly embedded in the Austrian design landscape" with a production partnership using European craftsmanship. Among the other brands, you'll find designers working in knitwear, dead-stock fabrics, graphic prints, minimalism, plus unisex or avant-garde approaches. The shared thread: many of them link to past Vienna Fashion Week shows, and now they present archive stock—offering a rare glimpse into earlier work and design evolution. Designer List (Alphabetical with One-Sentence Bio)• ADINDA: Founded by Adinda Meijts (b. 1992), this Austrian-Belgian label offers hand-knit merino pieces alongside eveningwear rooted in individuality and comfort. • AMATEUR: Vienna-based label emphasising transparent production, sustainable fabrics and bold oversized prints derived from original sketches. • ANDREA Tincu: Combines art, literature and fashion via digitally processed prints on natural fabrics, blending graphic sequences and paintings into wearable forms. • ANITA Chen: Urban-chic designer whose brand stands for unique statement pieces in a metropolitan context. • CLAUS TYLER: Austrian designer with Italian fabric tradition, creating refined tailoring and contemporary elegance grounded in regional production. • CONSCHES: Austrian label offering timeless design, sustainable materials and only-in-Austria craftsmanship for women who value quality. • EDITH AGAY: Designer whose work treats fashion as architecture for the body, marrying strict silhouettes with playful feminine elements in custom-adjustable creations. • ELKE FREYTAG: Offers wardrobe pieces characterised by clear lines, precise cuts and statement elements, oscillating between sporty and elegant. • FRÖHLICH: Austrian womenswear brand rooted in cosy, timeless pieces often using dead-stock or vintage fabrics, now offering earlier collection items and prototypes at this archive sale. • FLY WITH US: A bi-cultural (Namibia & Austria) duo brand encouraging fearless self-expression through fashion, drawing on cross-cultural creative vision. • GOOD FLAVOUR: More than a label, this brand reflects identity-driven, limited and timeless collections that prioritise emotion, precision and purpose over trend chasing. • KAMEN: Established 2014 by Katharina Amenitsch, blending minimalist form, urban design and small-batch Vienna production from dead-stock materials. • MEIJERHOF: Women's tailoring label created by mother-and-daughter in Vienna, offering slow-made, bespoke pieces for confident modern women. • MILK: Founded 2012 by Nicole Komitov, this Austrian label fuses simplicity and drama into wearable avant-garde pieces that serve as canvases for mood and expression. • PAUL DIREK: A brand promising uniqueness, though fewer details publicly available—indicative of many niche designers in the Austrian scene. • PITOUR: Founded by Maria Oberfrank, this gender-inclusive fashion label offers pieces capable of transformation, combining trend awareness with puristic elegance and a touch of irony. • PLURAL: Puristic Austrian fashion with monochrome looks, straight cuts and texture-rich fabrics chosen sustainably and designed to make a minimalist statement. • ROEE: Austrian label driven by the mission to make high-end design accessible regardless of size, shape or gender—focusing on versatility, fairness and uncompromised quality. • SABINE KARNER: Designer whose work emphasises feminine lines and attention to detail; her ready-to-wear includes day, evening and bridal pieces now offered in archive format. • SHAKKEI: Vienna-based label, founded 2009 by Gabriel Baradee, combining Japanese art techniques, sustainability and avant-garde sensibility; winner of "Best Newcomer Award 2012". • TRUEYOU: Viennese label that positions itself as a lifestyle brand, encouraging personal uniqueness and self-confidence first, fashion second. Why This Matters for the Fashion SceneArchive sales like this build a bridge between fashion's commercial cycle and its cultural dimension: they allow consumers to access earlier work, designers to clear inventory while preserving narrative, and the public to engage with the design ecosystem in a more meaningful way. Here, the cooperation between the Vienna Fashion Week and a hospitality venue underscores how fashion is increasingly intertwined with lifestyle, experience and cross-disciplinary contexts. For many of the lesser-known labels in the list, this event offers exposure and the possibility of discovery; for the more established names it becomes a moment of legacy curation.Moreover, sustainability and slow-fashion themes are woven throughout many of the participating labels, reinforcing how the Austrian design sector increasingly emphasises value, longevity, craft and local production rather than fast-trend turnover. Event Overview & Public AccessThe NOT ANOTHER Archive Sale takes place at SO/ Vienna, Praterstraße 1, 1020 Vienna.Public access times: • Thursday, 20 November 2025: 16:00–20:00 • Friday, 21 November 2025: 13:00–20:00 • Saturday, 22 November 2025: 13:00–20:00 Images: Flyer Sujets 'NOT ANOTHER Archive Sale' – promotional poster featuring a model, date block '20.–22.11.25' and list of designers. |