Fashion.at

20 January 2025

 Trends in the Vintage and Pre-Loved Ball Dresses Market & Tips for Buying Online

Few garments in a woman's wardrobe hold as rare an opportunity to be worn as the ball gown - except perhaps the wedding dress. Yet, Austrians are by no means reluctant ball-goers. With an abundance of glamorous events throughout the season, it is common practice to change ball gowns every year. Opting for a vintage or pre-loved dress has become an increasingly popular choice, offering both sustainability and access to exquisite designs at a fraction of their original cost.

It is important to distinguish between vintage and pre-loved dresses. A vintage gown typically refers to a piece that is at least 20 years old, often embodying the fashion and craftsmanship of its era. Pre-loved, on the other hand, includes gowns that have been previously worn but do not necessarily fall into the vintage category. Whether seeking timeless elegance or a contemporary design, buying second-hand ensures that every ball season can be celebrated in style without unnecessary waste.

Insights from Willhaben: Austria's Largest Online Marketplace

Today, Austria's largest online marketplace, Willhaben, released insights into the extensive range of vintage and pre-loved ball gowns available on its platform. The statistics highlight a growing trend towards sustainable fashion, with ball gowns listed for an average price of 66.5 euros - slightly less than last year's 71.5 euros. Currently, around 55,000 evening and ball gowns are available for purchase, catering to a wide range of tastes and budgets.

While many gowns are affordably priced, luxury pieces are also on offer.

Notable examples include:

  • A Chanel three-piece evening ensemble (top, maxi skirt, and short overskirt) made of 100% silk, listed for 2,200 euros.
  • An Escada Couture ball gown in size 38, originally priced at 5,980 euros, now available for 1,599 euros.
  • A Jürgen Christian Hörl ball gown, known for its exquisite craftsmanship, priced at 990 euros.

Interestingly, the press release mentions a question mark in the description of a piece, possibly hinting at doubts regarding its authenticity.


Editor's Tips for Buying Expensive Vintage Gowns Online

To ensure authenticity and value when investing in a vintage ball gown, consider the following tips:

  • Verify Authenticity - Request original invoices, designer labels, and authenticity certificates where possible.
  • Inspect Condition - Ask for detailed photos and information about wear and tear.
  • Seek Expert Advice - If in doubt, consult a specialist or a vintage fashion expert before making a purchase.
  • Check Return Policies - Ensure that the seller offers a return option in case the dress does not meet expectations.
  • Use Secure Payment Methods - Platforms like Willhaben offer buyer protection services such as PayLivery, making transactions safer.

The Smart Choice: Pre-Loved and Vintage Ball Gowns

Choosing a vintage or pre-loved ball gown is not only a wise financial decision but also a step towards sustainable fashion. It allows for a unique and elegant appearance at Austria's most glamorous events while reducing textile waste and preserving exquisite craftsmanship from past decades. Whether for tradition, affordability, or environmental consciousness, second-hand ball gowns offer a stylish and responsible way to embrace Austria's rich ball culture.

Image: The picture shows a smartphone displaying a picture of a long gold and black brocade couture dress by Escada, size 38, with the original price and the current price for the pre-loved piece on the app of the Austrian online market place Willhaben. Photo: © willhaben.