13 January 2026  Fewer Austrian Activities in Paris Fashion WeekCompared with last season, Austrian fashion activity in Paris is expected to be more limited. According to a phone call today between Fashion.at and the Austrian Fashion Association (AFA), the organisation is currently aware of possible Paris activities by two Austrian labels, with no confirmed details so far. This may still change. If additional Austrian designers confirm international presentations in Paris, the information will be published via the AFA newsletter. One thing is certain: AFA is not operating an official showroom this season.While the major international runways in Berlin, New York, London and Paris remain important meeting points, they are not the only relevant platforms for Austrian brands this season. Fashion Week Dates at a Glance (chronological)• Milan Fashion Week / Men's: 16 to 20 January 2026• Paris Fashion Week / Menswear: 20 – 25 January 2026 • Paris Haute Couture Week: 26 – 29 January 2026 • Berlin Fashion Week: 30 January – 2 February 2026 • New York Fashion Week: 11 – 16 February 2026 • London Fashion Week: 19 – 23 February 2026 • Milan Fashion Week / Women's: 24 February – 2 March 2026 • Paris Fashion Week / Womenswear: 2 – 10 March 2026 Pitti Uomo Florence: A Key Stage for Austrian MenswearA major focus this January is Pitti Uomo in Florence, which opened today. Pitti Uomo is one of the world's most important international menswear trade fairs, combining classic tailoring, contemporary fashion, accessories and streetwear. It is widely regarded as a business-driven counterpart to the runway-heavy fashion weeks.This season, several Austrian labels are present. The full country overview can be found on the official Pitti Uomo website. Selected Austrian exhibitors at Pitti Uomo (Austria country list): • Phil Petter A Vorarlberg-based knitwear specialist known for high-quality, sustainable essentials. The brand focuses on fine merino knits, understated design and long-lasting production. • Steinbock International Rooted in Alpine craftsmanship, the Tyrol-based company Steinbock blends traditional materials, classic tailoring, and modern outdoor aesthetics. • Wiener Blut A Vienna-based fragrance house presenting artisanal perfumes inspired by historical Viennese culture, produced with a strong emphasis on craftsmanship and storytelling. • Baron Filou The young Austrian streetwear label Baron Filou is known for its signature bear mascot "Filou". Today, the brand shared a friendly Pitti post on social media, featuring its iconic bear as a greeting and invitation to visit its stand. Maison & Objet Paris: Austrian Design Beyond FashionFrom 15 to 19 January 2026, Austrian companies are also visible at Maison & Objet in Paris. Maison & Objet is a leading international trade fair for interior design, lifestyle, decoration and design-driven craftsmanship.The Austrian country overview allows visitors to discover a wide range of brands. Among them: • Vossen – premium towels and home textiles, known for innovation in sustainable terry fabrics • Augarten Porzellan Wien – hand-crafted Viennese porcelain with a long historical tradition • Lobmeyr – fine glassware and chandeliers, presented at its Paris city location • Sheyn – a contemporary Austrian brand focusing on high-quality, design-led lifestyle products These appearances underline that Austrian creativity is not limited to fashion runways, but extends into design, craftsmanship and interior culture. Looking Ahead to Paris ShowsAs Maison & Objet concludes, Paris Fashion Week / Menswear begins almost seamlessly. In recent years, Paris runway shows have increasingly evolved into full-scale show acts, where fashion merges with art, music and film. Luxury brands now share this stage with Hollywood actors, musicians and visual artists, creating immersive experiences that resemble Gesamtkunstwerk performances.Importantly, many of these shows are publicly accessible via live streams. Louis Vuitton, for example, has already published the YouTube notification for its runway show on 20 January. Paris continues to set the tone — not only for fashion, but for how fashion is presented to a global audience. Image: A person wearing a green sweater and jeans is watching a fashion show on a desktop computer. Photo: © Fashion.at / Generated with Imagen 4 by Google AI Studio |