16 August 2026

Högl FW 2026: Deep Colours Meet Everyday Style

Autumn/winter colour mood board with wine red, plum, olive, grey and brown tones, shown through fruit, foliage, woodland textures and natural forms.

Image: Autumn/winter mood board of deep wine red, plum, olive, grey and brown tones, visualised through fruit, leaves, woodland textures and natural forms. © Fashion.at | AI-generated with ChatGPT

Quick Read

• Colour direction: Barolo red, plum, olive, grey and brown form the central palette of the Fall/Winter 2026 collection.
• Silhouettes: Ankle boots, boots, loafers and pumps are joined by sneakers, ballerinas and bags in different formats.
• Campaign: Model Clara Nehls is photographed by Dirk Bader; the still-life images were photographed by Kilian Bishop.
• Brand context: Högl was founded in Upper Austria in 1935 and is today part of the family-owned Lorenz Shoe Group.

From Innviertel to an international shoe brand

Högl began in 1935 as a small shoemaking business founded by Josef Högl in Upper Austria. Its headquarters remain in Taufkirchen an der Pram, where product development, design, sample production, logistics, administration, marketing and sales are based. The brand is now part of the Lorenz Shoe Group, alongside Ganter and Hassia. Högl is a premium footwear and accessories brand centred on quality, contemporary design and wearing comfort. Its international presence is substantial: the company reports more than 120 Högl stores and specialist retail partners in more than 40 markets.

A darker autumn palette

For Fall/Winter 2026, Högl moves away from bright seasonal statements and towards a restrained palette with distinctly autumnal associations. Barolo, a deep wine red, sits alongside Chocplum and Dark Olive, while softer greys and browns provide quieter counterpoints. Dark Rose adds another nostalgic note. The collection combines shiny Rockcalf leather, vintage suede and Primecalf leather with subtle two-tone effects. According to the campaign material, handcrafted details meet a more understated refinement, while masculine and feminine design codes are mixed rather than treated as opposites.

From street to office

The campaign, titled "Sensuous Power", places Clara Nehls at its centre. Dirk Bader photographed the people campaign, while Kilian Bishop created the still-life imagery. The main campaign moves from the relaxed street-style approach of the Pre-Season towards a cleaner daylight-loft setting that puts greater emphasis on the designs. The campaign video (Instagram) also frames the collection through everyday settings, including street and office situations. "Vienna spirit" appears as an on-screen slogan, linking the practical styling to the brand's Austrian background.

A broad mix of familiar categories

Fashion.at's look at the Fall/Winter selection finds the colour story repeated across a wide range of footwear and accessories: ankle boots and boots sit alongside loafer pumps, pumps, Penny loafers, sneakers and ballerinas. Baguette bags, shoulder bags, crossbody styles and larger handbags extend the same palette beyond footwear. The result is less a single defining shoe trend than a coordinated autumn wardrobe built around colour, material and versatility.