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4 August 2026 Peek & Cloppenburg's Autumn Capsule Brings Quiet Style into Everyday Life
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For decades, Peek & Cloppenburg has been one of Vienna's defining fashion retailers. Its landmark department stores on Kärntner Straße and Mariahilfer Straße are among the city's largest multibrand fashion destinations, offering everything from accessible everyday clothing to premium labels. Unlike designer runway presentations that introduce experimental concepts, Peek & Cloppenburg occupies an important position between international fashion trends and what eventually becomes part of everyday wardrobes. Its seasonal presentations often illustrate how catwalk influences are translated into commercially relevant, wearable fashion.
• Peek & Cloppenburg's latest Style Icon Collection continues a format that combines fashion retail with the personal style of well-known creators.
When Influencers Become CuratorsOne of the retailer's recurring concepts is the Style Icon Collection, a series of capsule collections developed together with personalities from fashion, lifestyle and digital media. Rather than simply fronting an advertising campaign, invited creators curate selections that reflect their own aesthetic. Previous collaborations have featured fashion creators from German-speaking Europe whose personal style already resonates with established audiences.For the Autumn/Winter 2026 season, the concept continues with Viky Rader, the Ukrainian-born stylist, entrepreneur, creative director and content creator based in Munich. Before building her digital presence, she worked internationally as a fashion model and later developed a reputation for refined, minimalist styling. Her signature aesthetic—often described as understated or "quiet luxury"—makes her a natural fit for a collection centred on longevity rather than novelty. Paris as a Backdrop for Everyday DressingThe campaign was photographed at iconic locations across Paris, but its message is intentionally grounded in everyday life. One campaign image captures Rader relaxing at a traditional café while holding a cup of coffee. She wears wide raw-denim jeans with distinctive turn-ups, a grey polo-style knit—reflecting the collection's key seasonal colour—and a camel cardigan layered over it. The styling is elegant without appearing formal, suggesting clothing designed for daily routines rather than special occasions.Grey plays a central role throughout the capsule, complemented by camel, navy, royal blue and off-white. Natural materials such as wool, wool blends and viscose with a silk-touch finish reinforce the emphasis on quality and versatility. Tailoring elements are balanced with relaxed silhouettes, allowing individual pieces to be combined in multiple ways. A Wardrobe Built Around LongevityThe collaboration also reflects a broader shift in contemporary fashion. While trend cycles continue to accelerate online, many consumers increasingly value garments that remain relevant across several seasons. Capsule collections like this respond by focusing on fewer, adaptable pieces that can be worn repeatedly instead of replacing an entire wardrobe every few months.That may also explain why the collection feels approachable. Many of its building blocks—a grey knit, raw denim, a camel cardigan or a well-cut wool coat—are items that many people may already own in some form. Rather than encouraging constant replacement, the campaign suggests looking at familiar wardrobe staples with fresh eyes and combining them differently. In that sense, the collaboration presents autumn not as a moment to start over completely, but as an opportunity to rediscover timeless pieces through thoughtful styling. Image: Viky Rader sits at an outdoor Paris café wearing pieces from the Style Icon Collection curated by Viky Rader for Peek & Cloppenburg, including wide raw-denim jeans, a grey knit polo and a camel cardigan. The collection launches on 10 September 2026 in selected Peek & Cloppenburg stores and online. © Peek & Cloppenburg Holding B.V. |