23 June 2026

Vienna Awards Reveal Couture Campaign for October Gala

Group portrait of 13 women in couture gowns by Jasmin Erbas during the Vienna Awards 2026 campaign shoot inside the Hofburg in Vienna.

Quick Read

• The first couture campaign image for the Vienna Awards 2026 has been released ahead of the gala on 21 October at Vienna's Hofburg.
• Thirteen women from fashion, media, art and business appear in designs by Jasmin Erbas, photographed in the historic venue itself.
• The new photographs follow the campaign's earlier minimalist portraits in white tops and denim, previously covered by Fashion.at.
• The collection shown in the campaign will be presented during the Vienna Awards gala in October.

From minimalist portraits to couture silhouettes

Fashion.at has already reported on the opening chapter of the Vienna Awards 2026 campaign, in which the participants appeared in simple white tops and jeans. The newly released imagery marks the next visual step toward the Vienna Awards for Fashion & Lifestyle, scheduled for 21 October 2026 at the Hofburg in Vienna. This time, the 13 personalities from media, art, modeling and business are presented in couture creations by designer Jasmin Erbas, with the group portrait again photographed inside the ceremonial rooms of the Hofburg.

Clothing that suggests movement rather than stillness

Although captured in a static photograph, several garments create a striking sense of motion through their construction. Erbas combines sculptural tailoring with draped elements, asymmetrical volumes and carefully placed transparencies that guide the eye across the silhouette. One example is the pale powder-rose gown worn by designer Jasmin Erbas, one of the 13 women featured in the campaign and positioned fourth from the left. Its corset-inspired bodice appears as if gently unfolding, while the flowing skirt creates the impression of being caught in the momentum of a swift Viennese waltz, giving the garment a sense of movement despite the still photograph.

Sculptural forms and contrasting textures

The collection alternates between softly shimmering fabrics, lace, structured bodices and darker layered ensembles. Another notable design is the dress worn by model Charlott Josefin, whose sharply defined volumes create an almost temporary sculptural effect, making the garment appear as an object shaped in space as much as a piece of clothing. Throughout the group composition, contrasting textures and silhouettes contribute to visual variety without abandoning a coherent aesthetic language.

A preview of the October presentation

Beyond introducing the campaign participants, the new photographs also provide an early look at the collection that Jasmin Erbas is expected to present during the Vienna Awards in October. Framed by the ornate interiors of the Hofburg, the images connect the upcoming gala with the designer's exploration of form, movement and contemporary couture craftsmanship.

Image: Thirteen participants in the Vienna Awards 2026 campaign pose inside Vienna's Hofburg wearing couture designs by Jasmin Erbas, photographed for the “WOMEN ARE” series. Featured from left to right are Kim Averweg (Director, Voyage PR), Erika Vartanovna (artist and model), Michaela Strachwitz (Editor-in-Chief and Head of Fashion & Beauty, WOMAN), Jasmin Erbas (fashion designer), Domenica Graci (CEO and Founder, One Luxury), Ana Jaksic (artist and make-up artist), Marjan Firouz (Founder and CEO, Vienna Awards), Martina Cerny (CEO and Founder, Making Of), Charlott Josefin (model), Nina and Julia Meise (TV presenters), Vanessa Küstner (artist) and Nadine Mirada (model). © Diana Catch.