24 March 2026  Vienna Fashion Week will return from 14 to 19 September 2026 at Halle E and G in Vienna's MuseumsQuartier. While the dates have been confirmed for some time, the release of the preview campaign image now offers a first insight into the visual direction of this year's edition. One Image as Visual StatementThe preview focuses on one image, which serves as a concise visual statement introducing the atmosphere of the upcoming event. The setting contrasts fashion with the show environment, directly referencing Halle E+G in Vienna's MuseumsQuartier, where the shows will take place.Creative Direction and ProductionThe campaign credits the Vienna-based agency Follow Austria, specialising in social media strategy, content creation and influencer marketing. The agency operates at the intersection of digital communication and visual storytelling.The photograph was taken by Vienna-based photographer Chiara Milo, whose work spans portrait, lifestyle and wedding photography, as well as commercial assignments. Her approach is often described as minimal and atmospheric. Fashion and StylingThe look combines pieces by the Vienna labels Fröhlich and Meijerhof. Fröhlich produces small-scale collections in Vienna using deadstock materials, while Meijerhof focuses on very feminine, one-of-a-kind textile pieces.At this stage, the line-up of participating designers for Vienna Fashion Week 2026 has not yet been announced. OutlookThe event will once again bring together established and emerging designers for six days of shows and presentations. Further information on participating designers, programme details and tickets is expected to follow shortly.Image: A model stands in an industrial interior at Halle E+G in Vienna’s MuseumsQuartier, framed by stage machinery and cables. She wears a layered outfit consisting of a light dress with graphic print, a metallic vest and high boots. Red lighting contrasts with the neutral tones of the garments, creating a focused and atmospheric campaign visual. Photographer: Chiara Milo / Instagram: @chiaramil0 Model: Sara / Instagram @sar.lesi Fashion: FRÖHLICH / Instagram @froehlich_clothing_vienna MEIJERHOF / Instagram: @meijerhof_at JEWELLERY @arionjewelry Hair & Make Up: Marlene Voss / Instagram: @vossmua Styling: Bogi (Bogdan Dzhafarov) / Instagram @bogi___d Location: Halle E+G / Instagram @halleeg_im_mq / halleneg.at Agency: FOLLOW / Instagram @followaustria / followaustria.com |