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15 March 2026

Pearls Return: A Classic Jewelry Material Finds New Forms in Vienna

Modern pearl earrings by Vienna-based designers featuring freshwater pearls and diamond-set gold earloops.

Pearls are among the oldest known jewelry materials in human history. Archaeological discoveries show that natural pearls were already used as adornment around 5800–5600 BC, when a pearl discovered on Marawah Island near today's Abu Dhabi was likely worn as jewelry. In ancient Persia and later in Greece and Rome, pearls became powerful status symbols. Roman ruler Julius Caesar reportedly restricted the wearing of pearls to the ruling class.

During the Middle Ages and the Renaissance, pearls were associated with purity and religious symbolism in Europe. For centuries they were worn not only by women but also by kings, warriors, and nobles as signs of authority. In the 20th century pearls became widely known as a symbol of classic elegance, popularized by fashion icons and formal dress codes.

Today their meaning is changing again. Contemporary designers reinterpret pearls in irregular forms, unexpected combinations, and gender-neutral styling. Pearl necklaces and earrings are increasingly worn by men as well, reflecting a broader shift toward individual expression in jewelry.

The "Modern Pearl" Trend

According to jewelry specialists in Vienna who recently shared a trend selection with Fashion.at, pearls are currently appearing in more organic shapes and relaxed designs. Instead of perfectly round gems, baroque freshwater pearls with individual shapes are gaining attention. Their irregular surfaces highlight the natural origin of the material. At the same time, other collections reinterpret pearls as couture-style jewelry, combining them with precious metals and diamonds in sculptural settings that resemble miniature works of high jewelry.

From this selection, Fashion.at highlights two Vienna-based designers whose pieces illustrate different directions within the trend.

Pearls for Everyday Wear

The label jas.Jewelry, founded by architect Jasenka Dogan in Vienna, focuses on accessible and contemporary pearl jewelry. Dogan translates architectural ideas such as proportion and balance into small wearable objects.

One example is the model "Romantic Earrings." The design combines sterling silver or gold-plated silver with a single freshwater pearl of about one centimeter diameter. Because each pearl is unique, shapes and surfaces vary slightly.

The brand also invites customers to participate in the design process through small jewelry workshops. One format is called "Pearls and Drinks." During the session, usually held in groups of eight to ten participants, attendees learn basic jewelry-making techniques and create up to three pearl pieces — for example a necklace or bracelet, earrings, and a pearl ring — while enjoying drinks and finger food. More details are available on the label's website jasjewelry.com.

Couture-Inspired Pearl Jewelry

A more luxurious interpretation of the pearl trend comes from SHIR Fine Jewelry, the brand of designer Shirley Navone, who grew up in Antwerp in a family of diamond dealers and now works in Vienna.

Her piece "Enchanted Rose Earloops" combines pearls with diamonds set in 14-karat white gold. The design references the contrast between delicate roses and protective thorns: curved gold elements and diamond-set shapes frame the pearl, creating a piece that resembles miniature couture jewelry.

A Classic Material, Reinterpreted

The examples illustrate how pearls are currently being rediscovered in contemporary jewelry. From casual everyday earrings to elaborate diamond pieces, designers reinterpret the historic gem in ways that emphasize individuality rather than tradition. For Vienna's jewelry scene, pearls appear to be entering a new creative phase.


Images: Pearl earrings from Vienna designers. From left: organic freshwater pearl drops by jas.Jewelry and diamond-set earloops by SHIR Fine Jewelry illustrating contemporary pearl jewelry trends.