4 August 2020

Annotation on 19 September: Tour extended to 26 September, Parallel Vienna

Annotation on 9 September: Tour stop on 12 September in Tyrol, Kitzbühel, Schloss Lebenberg

Annotation on 14 August: Tour stop in Lower Austria, Thermalbad Bad Vöslau had to be postponed to 21 August. Updates of the schedule are published at instagram.com/shop____up/.

The locations in Austria selected for the fashion design 'Shop Up' tour in August, September 2020 are the gourmet restaurant and boutique hotel Taubenkobel in Burgenland, Thermalbad Bad Vöslau in Lower Austria,...

What's better than getting recommendations for chic locations by following a concept store on travel? The name of the traveling concept store is 'Shop Up' and starts the countrywide tour on 8 August with the first stop at the gastronomy location and boutique hotel Taubenkobel in the Austrian federal state Burgenland. It's announced that products by 18 designers - among them labels like internationally active fashion designer Arthur Arbesser or Andy Wolf Eyewear, will be staged in an art installation-like atmosphere at the mobile store designed by furniture boutique designfunktion together with modular furniture specialist USM-Haller Möbelbausystemen. The project was initiated by Nicole Adler (known 'For Women Only' travel guides and network), Georg Buchegger (whose brand 'Juls' is part of the Shop Up range) and Vuk Markovic (founder of the creative services company 'Avista').

Image: Arrangement of images photographed by Irina Gavrich for the 'Shop Up' campaign. Collage 'Cover' and photos: © Irina Gavrich.


Tour dates:
8. August: Burgenland - Taubenkobel
14. August: Niederösterreich (Lower Austria) - Thermalbad Bad Vöslau
22. August: Kärnten (Carinthia) - Hotel Linde
29. August: Oberösterreich (Upper Austria) - Seeschloss in Gmunden
05. September: Vorarlberg – Hotel Hirschen
12. September: More infos soon.
19. September: Wien (Vienna) - Dogenhof (with final party).