2 August 2022

'Magnum Remix' ice cream collection launched in Austria with 'Mozart by Magnum'-campaign music video of the remix of Mozart's Symphony No. 25 in G minor

The new music video shows Wolfgang Amadeus Mozart in a flirtation scene composing his Symphony No. 25 in G minor and entering a fantastic futuristic cartoon world where the remix of his early music piece happens. Mozart was a young man of 17 years when he composed the symphony in Salzburg, Austria in 1773. The city was also chosen for the premiere of the video which was produced on occasion of the campaign for the launch of the 'Magnum Remix' collection of reinterpreted flavors inspired by two popular classics Magnum Almond and White Chocolate.

The premiere of the music video 'Mozart by Magnum' by creative agency LOLA MullenLowe Madrid happened last week on 29 July at Mozart's Geburtshaus, the house at Getreidegasse where the family of Mozart lived from 1747 for more than 20 years in an apartment on the third floor. Wolfgang Amadeus Mozart was born there in 1756. At the 'Mozart by Magnum' online page, the ice cream brand links to the birthplace of Mozart (Mozart's Geburtshaus) which is nowadays a museum. Online visitors can explore the house via virtual tour. Exclusively on view at Getreidegasse is the special exhibition 'Mozart by Magnum' (30 July until 11 September) with the first ever presentation of a letter by W.A. Mozart from 1778 telling his father about a successful symphony concert in Paris and about having good ice cream afterwards. The letter in full length and with English translation can be read at magnumicecream.com.

Images, from left: Key Visual for the exhibition 'Mozart by Magnum' from 30 July - 11 September 2022 at Mozart's Geburtshaus in Salzburg, Austria. Photo: © Magnum. Photographer: Lola MullenLowe. Right: Director Mozart Museum Salzburg Linus Klumpner with the original letter by W.A. Mozart who wrote his father on 3 July 1778 that he treated himself to a "guts gfrornes" - good ice cream. Photo: © Magnum/Schiffl. Photographer: Katharina Schiffl.