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9 May 2024
Europe's second-oldest porcelain manufactory Augarten Porzellanmanufaktur Wien presents signature Viennese tableware with Martina Hohenlohe, a representative of the Austrian way of life
Ask an Austrian - or even a large language-model chatbot - to name two signature tableware designs, one in ceramic and one in porcelain, and the answers are likely to be the green flamed design from Gmundner Keramik and the 'Vienna Rose' (or Viennese Rose) creation from Augarten Porzellanmanufaktur Wien. The latter is celebrating its 100th anniversary with a campaign focusing on the use of the sets featuring the famous 1920s design. The décor was designed by the company's employees and presented to the public in 1924. The Wiener Porzellanmanufaktur was founded in 1718, had to close and was continued in 1923 under the name 'Wiener Porzellanmanufaktur Augarten', referring to the new location in Augarten, the former imperial garden palace, where the company is still headquartered today, with a manufactory and its own museum for insights into porcelain design and production dating back to the beginnings of Europe's second oldest porcelain manufactory after Meissen (1710).
The Vienna Rose pattern is currently on special display at the museum to mark the 100th anniversary of the design. The design has its roots in the 18th century, when Wiener Porzellanmanufaktur launched the first version of the company's signature rose pattern, which has changed with the styles of the times. The 1920s design was inspired by Art Deco and Viennese Modernism. (Augarten presents the history in a post on Instagram.) Fashion.at asked today Bing's Copilot about the 'Vienna Rose'. One part of the answer concerned the usage. Copilot: "The Vienna Rose pattern is often found on tea and coffee sets, cups, saucers, plates, and decorative vases. It graces both functional tableware and ornamental pieces, making it a quintessential part of Austrian porcelain heritage."
To mark the anniversary, celebrities are sharing insights into their homes and how they design tables for their family or friends. In the latest press release, Martina Hohenlohe is shown representing the Austrian way of life at a table decorated for coffee and tea with sweets such as raspberry tartlets. Martina Hohenlohe is the author of numerous cookbooks, a contributing editor to Gault&Millau, and publishes recipes, videos and tips on martinahohenlohe.com, such as recommendations for Mother's Day.
Image: The picture shows author and journalist Martina Hohenlohe at her home, at a table decorated for coffee, tea and pastries with the 'Vienna Rose' tableware by Augarten Porzellanmanufaktur Wien. Photo: © Ela Angerer.
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