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17 January 2024

Non-alcoholic aperitifs, cocktails and wines are trending. Austria's wine specialist Wein & Co presented new products such as alcohol-free wine from the Viennese winery Mayer am Pfarrplatz.

In the EU statistics on alcohol consumption, Austria is among the top countries with the highest number of liters per person. But the OECD health statistics show a positive trend towards less alcohol consumption worldwide over the years - also in Austria. Recently, Euronews published an article with overviews of how the trend has developed since the 1980s, with reference to one of the peaks of the trend, the popular 'Dry January' campaign, in which more and more people are taking part. This not only reduces the liters per person in the upcoming new statistics. It also improves overall health, including weight loss and better sleep. On, the international chart is published with a short note about health risks such as cancer, stroke, as well as increased willingness to use violence or the risk of accidents.

The trend has already reached the wine trade. Wein & Co is one of Austria's specialist wine retailers. The company was founded 30 years ago and currently operates 23 stores across the country. In mid-January, the retailer introduced a range of non-alcoholic products to cater to those seeking an enjoyable and light alternative. The selection includes alcohol-free versions of iconic drinks such as the Venetian Bellini or the popular Viennese wine Gemischter Satz. The products have been developed to preserve the taste and aroma of the originals without alcohol. Wein & Co aims to set new standards for discerning consumers who want to avoid alcohol without compromising on taste.

Images, from left: Wein & Co presented a selection of non-alcoholic products that are currently available in the retail chain's shops and online. 'Bellini' by Canella in the alcohol-free version of the iconic cocktail originating from Venice, Italy. 'Verjus Spritz' is an alcohol-free aperitif created by Barbara Öhlzelt and Karl Schwillinsky from the winery Öhlzelt & Schwillinsky located in the Kamptal in the Waldviertel region of Lower Austria. 'Mayer' by the Viennese winery Mayer am Pfarrplatz is a real 'Gemischter Satz' consisting of Riesling, Grüner Veltliner, Welschriesling and Pinot Blanc - just without alcohol. This is removed from the wine using a special process after fermentation, leaving a maximum of 0.3 percent by volume. 'Flein' Gelber Muskateller grape juice by the Styrian winemaking family Gross & Gross. 'Sparkling Juicy Tea' by the German fruit press house van Nahmen. '%' by the German winery St. Antony is a sparkling wine, a Riesling, without alcohol. Photos: © Wein & Co.

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