2 July 2025  Italian Taste, Austrian AffectionBarilla, one of the world's most recognizable names in Italian pasta and sauces, has long been associated with Mediterranean lifestyle and cuisine. In Austria, the brand's presence reflects a deep-rooted appreciation for Italian culinary tradition—and more broadly, for the Italian way of life.According to the latest ÖAMTC Reise-Monitoring Sommerurlaub 2025, Italy remains Austrians' top foreign holiday destination, followed by Croatia and Greece. While 51% plan to vacation within Austria, a significant share—nearly 20% (source: Statistics Austria)—set their sights on Italy each year for sun, sea, and, naturally, food. The love for Italian flavors extends beyond holidays. Data from the Austrian trade association Handelsverband shows that 39% of Austrian consumers rank Italian cuisine—like pizza and pasta—as their favorite international food, second only to traditional Austrian dishes (source). This mix of culinary loyalty and openness defines the local food culture. Schnitzel Meets Milan?When talking about Austrian cuisine, one dish rises above the rest: Wiener Schnitzel. This breaded and pan-fried veal cutlet is a national icon—simple, golden, and universally beloved. But its origin may not be purely Austrian. Food historians often link it to Milan's cotoletta alla milanese, a similar preparation made with veal. The theory suggests that the dish was introduced to Vienna in the 14th or 15th century, though no definitive documentation exists.Despite the ambiguity, Austrians have never hesitated to adopt great food—regardless of its roots. Culinary exchange has long been part of the country's history, and rather than resist, Austrians often elevate international dishes into local favorites. No-Cook Pesto Recipe for HeatwavesThis spirit of adaptation and innovation is reflected in Barilla's newest product: Pesto Basilico e Mozzarella di Bufala Campana DOP. Introduced earlier this year, the green pesto blends 100% sustainably grown Italian basil with one of Italy's most famous cheeses—buffalo mozzarella—creating a creamy, aromatic sauce.Barilla's accompanying recipes are designed for ease and creativity. One standout is the bruschetta recipe featuring cherry tomatoes, olives, and buffalo mozzarella. It's an ideal solution for hot days when turning on the stove to cook is out of the question. Given Vienna's current heatwave, such light, fresh options are more relevant than ever. Cultural Flavor Has No BordersWhether it's a breaded schnitzel from Milan or a pesto from Parma—culinary culture has rarely been purely national. It thrives on exchange, adaptation, and shared history. What is considered typically Austrian today was once an inspiration from abroad. And conversely, international classics often develop their own significance in Austria and become a familiar part of everyday life. Italy has always been one of the strongest cultural influences—whether on the palate or on the map of favorite travel destinations.Image: An overhead view of a kitchen counter during the preparation of bruschetta. A person is spreading Barilla 'Pesto Basilico e Mozzarella di Bufala Campana DOP' onto a slice of rustic bread on a wooden cutting board, next to another slice already topped with pesto and halved cherry tomatoes. Surrounding the board are fresh ingredients in bowls, including cherry tomatoes, Taggiasca olives, salt, pepper, and a sprig of fresh herbs. A bottle of olive oil, a jar of Barilla pesto, and a checkered kitchen towel complete the vibrant Mediterranean scene. Photo: © Barilla |