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30 May 2025

Pink Is the New Green: How Color, Convenience, and Consciousness Are Shaping Beverage Trends

Pink and green hydration gear: Waterdrop bottle, microdrink pack, carafe set, and nutribullet blenders including magenta Flip.

A Splash of Pink: The Season's Standout Hue

This summer, pink is more than just a color—it's a statement. From vibrant drinkware to nostalgic flavors, the hue is making waves across the beverage industry. Austrian hydration brand waterdrop® has unveiled its limited-edition "Pink Lemonade" microdrink, blending raspberry and zesty lemon with essential B and C vitamins. Accompanying this launch are accessories like the neon pink Explorer bottle and a pink-green carafe with glasses set.

Not to be outdone, nutribullet introduces its portable blenders in Bright Pink and Light Green, alongside the magenta-colored Flip model. These devices not only offer a pop of color but also functionality—allowing users to mix smoothies, shakes, and even crush ice on the go. The Flip all-in-one blender and drinking vessel is an insulated stainless steel cup that keeps beverages cool for up to 24 hours, catering to the active, health-conscious individual.

The Rise of Pink Lemonade: A Flavor and Cultural Phenomenon

The pink lemonade trend is gaining momentum across food, beverage, and lifestyle sectors. According to the 2025 Tastewise food trends report, pink lemonade is showing up more frequently in social conversations, restaurant menus, and product launches. The flavor now appears not only in drinks—from cocktails to energy beverages—but also in a variety of treats and accessories.

This surge in pink lemonade-themed products aligns with a broader aesthetic trend: pink as a signal of refreshment, pleasurable taste, and modern wellness culture. Reusable bottles and drinking vessels in shades of pink highlight a shift in perception—pink, once tied to sugary treats, is now signaling a conscious and flavorful approach to hydration. The color evokes a sense of indulgence while aligning with wellness trends, especially in drinks made with natural or functional ingredients.

The association of pink lemonade with fun dates back to the 19th century and tales of its accidental creation at circuses. Today, it symbolizes a carefree, joyful lifestyle, making it a fitting choice for brands aiming to evoke positive emotions and memories.

Blending Health, Style, and Sustainability

The convergence of vibrant aesthetics, health consciousness, and environmental responsibility is shaping consumer choices. The popularity of pink-themed drinkware and flavors reflects a desire for products that are not only functional but also expressive of personal values and lifestyles. As individuals become more aware of their environmental impact and seek healthier options, the demand for reusable, stylish, and health-promoting products is likely to continue growing.

In this landscape, the color pink transcends its visual appeal, embodying a broader movement towards mindful consumption and sustainable living.


Images, from left to right, show products launched in May 2025: Waterdrop’s Explorer bottle, packaging of the Pink Lemonade microdrink cubes, and the brand’s pink-green carafe with two matching glasses. Photos: © waterdrop. On the right: nutribullet’s Portable Blenders in pastel pink and green—compact, cordless devices with 475 ml BPA-free mixing cups for smoothies and more. Centered between them: the nutribullet Flip in magenta, an insulated all-in-one blender and drinking vessel designed for all-day use on the go. Photos: © nutribullet.