22 September 2018

Insight into wooden alpine hut installation of the collaboration between dirndl label Platzhirsch Bad Aussee and Viennese couturier JCH Jürgen Christian Hörl

Yesterday, the collaboration between the Styria-based Dirndlerei 'Platzhirsch Bad Aussee' and couturier 'JCH Jürgen Christian Hörl' was presented at the wooden alpine hut installation by the Austrian company Hütte & Co which is known from manufacturing chalets for festivals such as the upcoming traditional customs and folk music Wiener Wiesn Fest (27 September - 14 October) or for the creation of the romantic Christmas season chalet at the Rooftop Bar at The Ritz-Carlton Vienna; last mentioned was furnished with Platzhirsch's cushions, curtains and lampshades.

fig.: Platzhirsch Bad Aussee founder Bettina Grieshofer and couturier Jürgen Christian Hörl on 21 September 2018 at the salon-store JCH at Opernring 23, Vienna.

For the collaboration between the Styrian trachten brand and the Viennese couture label, the alpine hut was incorporated into the salon-store JCH Jürgen Christian Hörl at Opernring where the traditional dresses (dirndls) are available until 20 October. The ready-to-wear dirndls can be customized - from the individual mix of skirt, top, apron to tailor-made creations, by the JCH team.

Additionally to the Platzhirsch dirndls, the alpine hut houses traditional men's vests by the Bavarian label Saubazi.


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