21 November 2018

Mastercard launch event of Austria edition of the world experience program 'Priceless' with charity exhibition of portraits of culture producers by Inge Prader

Yesterday, the 'Priceless Austria' edition of the world experience program (Asia, Europe, North America,...) by Mastercard was launched with a charity event at Palais Liechtenstein in Vienna. Among the currently presented experiences with focus on sports, nature, culinary and culture in Austria, Mastercard holders can join events such as designing their own skis with experts, visit the Wolf Science Center for a "walk on the wild side", participate in a workshop for making chocolate truffle, or attend a theater performance in connection with the exhibition of Gustav Klimt's works and meet the actress playing fashion designer Emilie Flöge personally and take a photo with her in front of a Klimt painting.

For the introduction of the 'Priceless Austria' experiences, Mastercard teamed up with one of the country's most important photographers Inge Prader for portraits of culture producers such as fashion designer Thomas Kirchgrabner (Head of Couture Atelier Lena Hoschek) or TV-personality, actress, author Arabella Kiesbauer (popular for successful TV-shows produced by German and Austrian broadcasters) who presented Mastercard International's 'UN World Food Programme' charity photo-project and 'Priceless Austria' in front of around 350 guests; the portraits were sold for the good cause.

fig.: Thomas Kirchgrabner and Arabella Kiesbauer (wears a red gown by Viennese designer Callisti) in front of their portraits by Inge Prader on 20 November 2018 at the Mastercard 'Priceless' event at Palais Liechtenstein, Vienna. Photo: © Starpix/ Alexander Tuma.

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