22 August 2018
Peek & Cloppenburg 'Escape to Nature' campaign and window displays paying tribute to the South Tyrolean landscape on view at department stores in 15 countries
Since early August until the end of September, retail chain Peek & Cloppenburg stages the new autumn collections with 'Escape to Nature' campaign motifs which appear also at the window displays at department stores in 15 countries. At the larger P&C houses like in Vienna at Mariahilfer Strasse or Kärntner Strasse, the window displays are equipped with a tilting platform (such as on view at the image above) that reflects the mountains and lake Pragser Wildsee located at the Dolomites in South Tyrol.
For the online stores, campaign images by photographer Andreas Ortner showing selected autumn pieces matched by stylist Margie Otte serve as 'Shop the Look' guides with direct links to the items at the shop. The women's and men's looks are published magazine-like with photos, videos and text about urban lifestyle and weekend breaks in nature.
fig. above: Peek & Cloppenburg window displays 'Escape to Nature' (August, September 2018).
fig. below: 'Escape to Nature' campaign images captured by photographer Andreas Ortner at Pragser Wildsee at the Dolomites in South Tyrol; styling Margie Otte; models Ronja Furrer and Vinnie Woolston; concept of the campaign by Peek & Cloppenburg.
Left: Coat by Joop. Right: Coat by Jakes, skirt by Drykorn. The images are part of the currently running 'Escape to Nature' presentation of women's and men's wear for autumn days at the online shop peek-cloppenburg.at.