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4 July 2018

Renzo Rosso's street style during Paris Haute Couture week is a message towards haters worldwide

Today, Diesel's Renzo Rosso posted the photo (on view on this page) showing him in a black t-shirt with white 'Ha(u)te Couture' writing on the street during the Fall 2018 Haute Couture shows in Paris where 'Maison Margiela' (belongs to Renzo Rosso's OTB Group) presented an art walk which is attributed in media (Suzy Menkes on Vogue) with topics currently shaking society such as plastic or digital technologies and information as well as the unconscious consumption of it; the show of Viktor&Rolf (another label of the OTB Group) just ended.

In the tradition of jeans, lifestyle brand Diesel's communication which provoked lately the re-thinking of socially relevant issues like beauty or fake (see the Cannes Lions award listing for the label's latest campaigns), the t-shirt's writing addresses topics like misunderstanding, judging, and hate speech - often behind the shield of anonymity, on social media. The image was posted on Renzo Rosso's Twitter, Facebook, and Instagram with the message "To all the haters out there...".

Diesel announces that it's "new communication 'adventure'" will be completely revealed at the end of summer.

fig.: Renzo Rosso at Paris Couture Week. Photo provided by Diesel.

Award listing 'Cannes Lions 2018', campaigns developed with creative agency Publicis:

Campaign 'DEISEL GO WITH THE FAKE' (categories/awards):

  • BRAND EXPERIENCE & ACTIVATION (Brand-owned Experiences) – gold lion
  • BRAND EXPERIENCE & ACTIVATION (Customer Retail / In-store Experience) – silver lion
  • BRAND EXPERIENCE & ACTIVATION (Sectors > Consumer Durables) – bronze lion
  • DESIGN (Promotional Item Design) – bronze lion
  • DIRECT (Sectors > Consumer Durables) – gold lion
  • DIRECT (Channels > Use of Ambient Media: Lange Scale) – silver lion
  • DIRECT (Excellence > Launch / Re-launch – bronze lion
  • PR (Use of Events & Stunts) – bronze lion
  • OUTDOOR (Ambient > Live Advertising & Events) – gold lion


  • CRAFT (Cinematography) – silver lion
  • CRAFT (Direction) – bronze lion
  • CRAFT (Production Design / Art Direction) – bronze lion


  • CRAFT (cinematography), bronze lion

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