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4 July 2018 Today, Diesel's Renzo Rosso posted the photo (on view on this page) showing him in a black t-shirt with white 'Ha(u)te Couture' writing on the street during the Fall 2018 Haute Couture shows in Paris where 'Maison Margiela' (belongs to Renzo Rosso's OTB Group) presented an art walk which is attributed in media (Suzy Menkes on Vogue) with topics currently shaking society such as plastic or digital technologies and information as well as the unconscious consumption of it; the show of Viktor&Rolf (another label of the OTB Group) just ended. In the tradition of jeans, lifestyle brand Diesel's communication which provoked lately the re-thinking of socially relevant issues like beauty or fake (see the Cannes Lions award listing for the label's latest campaigns), the t-shirt's writing addresses topics like misunderstanding, judging, and hate speech - often behind the shield of anonymity, on social media. The image was posted on Renzo Rosso's Twitter, Facebook, and Instagram with the message "To all the haters out there...". Diesel announces that it's "new communication 'adventure'" will be completely revealed at the end of summer. fig.: Renzo Rosso at Paris Couture Week. Photo provided by Diesel.
Campaign 'DEISEL GO WITH THE FAKE' (categories/awards):
Campaign 'GO WITH THE FLAW'
Campaign 'KEEP THE WORLD FLAWED'
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