30 May 2018

Austrian women's magazine 'Woman' and pop-up store organizer 'Modepalast' opened the new 'Woman Concept Store' in designer loft style at 'Post am Rochus' in Vienna

On 24 May, the temporary (until end of July) 'Woman Concept Store' - named after the Austrian women's magazine 'Woman', opened at the new shopping mall 'Post am Rochus' in the third district of Vienna. Curator of the range of mainly Austrian design goods - from fashion over interior to food, is 'Modepalast' which is known for organizing fashion fairs and pop-up stores. Woman publishes the list of labels currently available at the store. It's announced that the range will constantly change.

The concept store is designed in the style of a loft with living spaces like salon, dining zone, or kids room on 500 m2 where visitors can enjoy the atmosphere of contemporary design. Customers can pick their selected items - from shoes, bags over furniture, textile accessories to plants or books, at the enclosed self-service area.

fig.: View at the 'Woman Concept Store' curated by Modepalast at Post am Rochus in Vienna. Photo: © Robert Fritz.


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