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12 February 2020

Austrian trachten brand Gössl started crowd investing campaign to expand the franchise network

Yesterday, the crowd investing campaign by Austrian trachten label Gössl started via Finnest which is specialized in investments in mid-size companies. Gössl is one of the country's most important companies of the clothing industry and is known for elegant interpretations of original Austrian trachten. The Gössl 'Fallwick' collection by Helmut Lang from the mid-1980s for example is mentioned at publications like Austrian Fashion Design. The trachten producer with headquarters in Salzburg collaborates in franchise networks with retailers who receive for the start financial help by Gössl. Currently, Gössl has around 40 stores in Austria, Germany and South Tyrol. The crowd investing project helps to expand the franchise network of shops which are in many cases owned by women who have started a new career after the children were grown up.

Images: Maximilan Gössl is the third generation of the family owned brand Gössl, founded by his grandmother and grandfather Grete and Leopold Gössl in 1947. Photo: Leo.
Below: The headquarters of Gössl at Gwandhaus. Photo: Foto Atelier Wolkersdorfer.

Details about the campaign which runs until 26 March are published at the brand's website goessl.com.



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