22 July 2020

MQ Vienna Fashion Week opens with special staging under the direction of fashion and culture projects producer Adia Trischler on 7 September

The opening day of MQ Vienna Fashion Week can be marked also in it's 12th year as most interesting day of the annual fashion event. In former years, selected single internationally active designers like Michalsky or Marina Hoermanseder (article) were presented very prominently in front of an illustrious audience. This year, the MQVFW tent at the Museumsquartier MQ will be staged in a more democratic style as art-multimedia production under the name 'The Ecstatic' which will, such as it's announced at the press release, provide among other attractions insights into the work of this year's participating designers. Creative director of the new format is Adia Trischler who moved several years ago from New York to Vienna and counts to the insiders when it comes to fashion and chic places.

The new style of presenting designers and their works was announced together with another premiere. MQ Vienna Fashion Week will cooperate with the Austrian Fashion Awards; which makes the opening day even more interesting. The winners of the Austrian awards such as the Modepreis der Stadt Wien (Fashion Award of the City of Vienna) will receive their prizes on 7 September.

Image: Portrait Adia Trischler. Credit: Ina Aydogan.

Related article: Insights into the making of the MQ Vienna Fashion Week 2020 campaign