29 April 2020

Tiberius designer Marcos Valenzuela's initiative #wirsindzusammen for making Austria's creative scene more visible

Currently, businesses all over the world are challenged to adjust to the new situation. The Guardian lists in an article published today 10 factors deduced from trends before Covid-19 that can possibly have impact on the economy in the next years. One of the listed factors is 'deglobalisation' for protecting regional companies. In Austria like in other countries, promotions which make consumers aware that local shopping saves the region's economy in times of the pandemic started with the 1st phase of restrictive measures already in March. Since several days, a new logo with the writing 'I (heart for love) Österreichs Kreative' for expressing the love to Austria's Creative People is spread via social media hashtag #wirsindzusammen (translated 'we are together'). The initiative was started by Marcos Valenzuela, designer of the label Tiberius and known for ball gowns and bridal wear, with an accompanying letter (FB post) for making people of the regional creative scene - many have no website, online shop or aren't very active in digital business, more visible. Fashion.at fast checked today Facebook after the hashtag #wirsindzusammen and found as latest post the one of Austrian label Niely Hoetsch (FB post embedded below).

Image: The very lively looking heart logo was created by Mario Simon of Vienna-based studio ms.