12 April 2021

Austria Insight: Red Bull's Salzburg-based TV station 'ServusTV' donates 15 million euros for the youth programme 'Beweg Dich!' (Move!) and calls sports clubs to apply for financial support

In Salzburg based TV station 'ServusTV' by Red Bull Media House initiated the youth movement programme 'Beweg Dich!' (translated 'Move!') for Austrian sports clubs. It's possible to apply via servustv.com/bewegdich. 15 million euros are available for the financial support of activities of the 6 to 16 years old members of sports clubs. According to the press release, ServusTV started the initiative as a countermeasure against the negative impact of the pandemic on young people's physical activity behaviour.

ServusTV lists three possible reasons to apply for financial help: A special project which needs for the realization money, supporting parents to pay membership fees, or the funding of sports equipment for the optimal training.

Image: Picture from the media campaign for the sports initiative 'Beweg Dich!' by ServusTV (Red Bull Media House) for Austrian sports clubs with focus on the support of physical activities of the youth (6 to 16 years), released on 11 April 2021. Photo: © ServusTV / Manuel Seeger.