5 February 2021

Austrian eyewear brand Andy Wolf launched the new campaign 'Rediscover' and announced the upcoming release of personal stories by artists about the challenges, beauties, values of life

'Andy Wolf Eyewear' was founded 15 years ago in 2006 by Andreas (ANDY) Pirkheim and Wolfgang (WOLF) Scheucher. On occasion of the 15th anniversary of the brand and the challenges caused by the pandemic, Andy Wolf developed together with Art Director Tim Tobias Zimmermann the campaign with the name 'Rediscover'. The introduction into the campaign was published by the brand on Wednesday on Facebook (embedded below). The intention of the 'Rediscover' concept can be summarized as an exploration of the challenges, beauties and values of life. Announced are six different stories about personal re-discoveries such as by Femi, a dancer who re-discovered his art, or the duo Vanessa and Ari who founded a ceramics label. The stories will be released in the next months via the company's online channels.

Image: Andy Wolf Eyewear campaign image 'Rediscover' 2021. Models: Hannah Agmase, Polina Barbasova, Johannes Schüchner. Photo: © Bastian Thiery.

Campaign Credits:
• Photographer: Bastian Thiery @bastianthiery
• Photographer Assistant: Amelie Rehm @amelierehm Moritz Knierim @et_knierim
• Art Direction & Styling: Tim Tobias Zimmermann @ttzimmermann
• Assistant Styling: Louisa Sophie Klementz @lulusophie
• Hair & Make Up: Aennikin @aennikin
• Assistant Hair & Make Up: Nadine Hochwieser @nadine.hochwieser
• Video: Kaputt Agency @kaputtagency
• Production: Kiki Albrecht / Peter Klotz / Andy Wolf Eyewear

Models:
Michaela Schwarz-Weismann: Wiener Models @michaela_schwarzweismann @wiener_models
Johannes Schüchner @johannes_schuechner
Polina Barbasova / MIRRRS MODELS @polinasova @mirrrsmodels
Hannah Agmase @hannahhamam
Riya Hamid / Izaio @riyahamid @izaio.modelmanagement