Fashion.at

19 April 2021

Annotation on 16 June: ImPulsTanz Festival Vienna has started 2nd round of the pre-sale, after workshops now for more than 60 productions

 ImPulsTanz Festival 2021 released programme for workshops and research projects with fashionable digital campaign providing the interactive face filter by 3D makeup artist Ines Alpha

The most fashionable graphics of a programme, poster and digital campaign that landed on Fashion.at's desk so far this year were sent by Impulstanz Festival. The magazine-like programme catalogue shows on the cover an artwork by the Viennese design studio Cin Cin in collaboration with 3D makeup artist Ines Alpha (Dior, H&M, Charlie XCX,...) who created a face filter which can be used for photos or videos by scanning the QR code (details of the artwork). The butterfly-like moving face filter is part of the campaign for the upcoming festival which is scheduled this year from 15 July until 15 August. The catalogue with German & English texts and timetable of the around 180 courses of workshops and research projects for various interests and levels reaching from professional dancers to beginners, or courses for golden agers, children, and 'All Abilities' workshops for people with or without disabilities is available for download at impulstanz.com. The workshops can be booked already on the website.

The printed programme came together with accompanying letter and ImPulsTanz Festival poster which shows another motif of this year's face filter campaign. At one of the corners, the QR code is placed with the call to try the face filter and join the campaign on Instagram @impulstanz_festival. At the back page of the poster, this year's dance productions - such as 'Extinction Room (Hopeless)' by dancer, choreographer Sergiu Matis about nature represented in art and culture with reference to climate change - are listed.