beautyme collections culture cuisine motor music search
26 July 2023
Non-Viennese people need a dictionary for these coffee mugs with dialect terms! Wiener Häferl mugs are now available in the city's largest cultural area, the MQ Museumsquartier
The porcelain mug brand 'Wiener Häferl' of the Viennese luxury bathroom accessories manufacturer and retailer Klomfar has released a glimpse into the history of the coffee mug brand, which began before Klomfar opened its store at Naglergasse 25 in the city of Vienna in 1987. The street is one of the most typical old Viennese alleys - no cars, interesting shops with a focus on design and handicrafts, and a few restaurants and bars.
Where Klomfar is located today, hand-painted mugs were produced until the last porcelain painter retired. Klomfar continued the tradition and founded the Wiener Häferl brand in 2023. In the latest press release, the brand announced that a selection of the mugs is now available at the MQ Museumsquartier store 'MQ Point', embedded in a range of design items for art and design lovers in one of the world's largest cultural areas with several museums and cultural institutions. The coffee mug has a 1950s appeal with golden decoration and has only been slightly redesigned since the last edition in 1987.
The writings range from neutral designations of family relationships, such as 'Oma' (grandma) or 'Opa' (grandpa), to typical Viennese disparagements, but with an affectionate tone, such as 'Grantscherbn'. In the online shop, the Viennese dialect terms are translated into standard German. Grantscherbn means a bad-tempered person; the dialect term is made up of two words, the Grant (grumpiness) and Scherbn (broken piece). And in Vienna, it's easy to meet a Grantscherbn - it's as if the Viennese have internalized the behavior of filtering their perceptions through a Grantscherbn lens that makes even the best ideas or the friendliest people look bad at first glance.
The German news publication Zeit Online published an article about the Viennese dialect and why the 'Grant' is a life philosophy of the Viennese and why Vienna is living from this grumpiness. The article includes findings from a doctoral thesis, such as that a quarter of all swearing falls into the 'joke' category and 64 percent is used to vent anger. The Zeit Online-article concludes with a dictionary of selected insults and terms in Viennese dialect translated into standard German.
Images, from left: The coffee mug with the Viennese word 'Oida' is presented in front of a picture of the Naglergasse in the city of Vienna, where the owner of the Wiener Häferl brand, the bath accessories specialist Klomfar, is located. The 'Oida' mug currently tops the popularity ranking in the Wiener Häferl online shop at wiener-haeferl.com. Right: A view of the MQ Point in the MQ Museumsquartier, where a selection of mugs is available.
RSS Feed