26 August 2024  Today, the Heidi Horten Collection presented the results of the #ARTfluence initiative's voting for the favorite works of art that will shape the museum's new permanent exhibition, 'Klimt ⮂ Warhol,' which is scheduled to open on September 6. Over the course of nine months, more than 21,000 votes were cast, including 13,337 analog votes and 8,002 digital votes. The high level of participation underscores the diversity of the museum's audience and their varied artistic preferences. In the press release, the ranking of the public's favorite artworks was sent out with additional information, such as whether the artwork was significantly chosen by a younger group. The most popular artwork was Paul Klee's 'Siblings,' followed closely by Yves Klein's 'Untitled Blue Sponge Relief (RE1),' which was particularly popular with younger adults. Roy Lichtenstein's 'Forest Scene' and René Magritte's 'L'Empire des Lumières' were also among the top selections, appealing to all age groups. In total, 46 works were up for voting, including notable pieces by Gustav Klimt and Andy Warhol. The new exhibition will prominently feature these audience favorites, reflecting a modern approach to curating that emphasizes visitor engagement. The #ARTfluence project, developed in collaboration with the agency Felix, Paul + Freunde, showcases the museum's efforts to blend tradition with contemporary art experiences and deepen the connection between the institution and its audience. Image: The picture shows the top ten results of the ARTfluence voting for the new permanent exhibition 'Klimt ⮂ Warhol' at the Heidi Horten Collection in Vienna, opening on September 6, 2024. The ranking is from the ARTfluence press report of the Heidi Horten Collection and the agency Felix, Paul + Freunde. 21,339 votes were cast for the favorite artwork between November 2023 and August 2024; 8,002 digital, 13,337 analog. 13.7% of the voters were between 12 and 18 years old, 22.5% between 19 and 27, 22.7% between 28 and 45, 41.1% over 45. |
|
|