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21 February 2024

Innovations for protecting the environment. MK&G Hamburg X Jane Withers Studio exhibition 'Water Pressure: Designing for the Future' explores the water crisis and projects for solutions

The textile industry, which is part of the fashion industry (according to statistics the second most polluting industry with 20% of the world's wastewater), is one of the various fields that will be explored in the upcoming exhibition 'Water Pressure: Designing for the Future,' organized by the Museum für Kunst und Gewerbe Hamburg (MK&G) and Jane Withers Studio. Based in London, Jane Withers Studio works internationally, focusing on consultancy and design for a sustainable future.
From March 15 to October 13, 2024, visitors will be able to follow the exploration of global water issues, including scarcity, flooding, and pollution, and get a glimpse of the future with insights into innovative solutions from the fields of design, architecture, art, and science. Divided into chapters, the exhibition covers topics such as the cultural significance of water, the human-water connection, urban water management, sustainable agriculture, and ecosystem restoration. The designers and practitioners featured include various international institutions working on water-related projects. The textile industry related project of the British start-up 'Colorifix', which aims to revolutionize the textile dyeing industry with a biological solution, is presented in the chapter 'Invisible Water - Agriculture and Industry'. The start-up's solution reduces water usage and eliminates the need for toxic petrochemical dyes. Colorifix's approach is to use DNA sequencing to identify pigment-producing genes found in nature. These genes are then inserted into the DNA of microorganisms that are grown through fermentation to produce dye for standard dyeing machines. By utilizing this biological process, Colorifix eliminates the need for harmful chemicals and reduces water usage by at least 49% compared to conventional dyeing methods.

The list of projects presented at the exhibition is published on

Image: created the picture with Copilot,, powered by DALL-E 3 on February 21, 2024. The picture is a close-up on water droplets of a breaking wave at the sandy shore of the ocean. It's a friendly sunny day. In one of the droplets, people in colorful clothes are mirrored.

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