31 January 2024

Vienna Insight: New sports offering jö.SPORTPASS collaborates with digital sports membership platform myClubs for very affordable access to sports activities

The Austrian loyalty program 'jö Bonus Club', with partners such as the supermarket chain Billa, the beauty and drugstore chain Bipa, etc., today announced the expansion of its activities in the sports sector with the new 'jö.SPORTPASS' app, powered by Austria's market leader for digital sports memberships myClubs, a specialist in connecting members with indoor and outdoor sports destinations ranging from fitness classes, yoga, pilates to climbing and swimming. The two subscription models - one for €49 per month, the other for €69 - include access to Vienna's public swimming pools, which have become increasingly expensive in recent years.

The rollout of jö.SPORTPASS started in Vienna, Lower Austria and Burgenland and will be extended to other federal states during the course of the year. The smaller package 'jö.SPORTPASS MOVE' costs 49.- per month (subscription commitment for 6 months, can be cancelled monthly thereafter) and allows one check-in per day. For example, one day a visit to a public swimming pool, the next day ice skating, the third day yoga or a power workout in a gym, the fourth day... The daily training can be planned individually at different locations. The second model, 'jö.SPORTPASS MOVE PLUS' (can be canceled monthly), is a more luxurious sports package that includes classes in boutique studios. Details of the subscription models and sports providers are published at https://www.joe-sportpass.at/ (prices and conditions fast checked by Fashion.at today).

Image, from left: Tobias Homberger, founder and CEO of myClubs, and Mario Günther Rauch and Nikolai Scheurecker, managing directors of jö Bonus Club. Photo: © Robert Harson.
Tobias Homberger, founder and CEO of myClubs, mentioned that new studios are constantly being added to the app, making it easy to discover new workouts. He emphasized that this approach allows for variety and fun, while assisting local sports providers in reaching new customer groups. Mario Günther Rauch, Managing Director of jö Bonus Club, stated in the press release that the goal of the new sports offering is to revolutionize the domestic fitness market and provide daily inspiration for subscribers.