9 September 2021

Abarth presented new merchandise collection for women, men, children developed in collaboration with the design team of corporate clothing specialist Audes Group

In 1949, the car brand Abarth with the signature scorpion in its logo was founded by the Italian-Austrian motorcycle, car racing driver and automobile designer Carlo Abarth who was born as Karl Abarth in 1908 in Vienna where he died in 1979 (abarth.com/story). Since the 1970ies, the brand has belonged to Fiat and is known until nowadays for powerful performance vehicles.

The new collection of women's, men's and children's wear reflects the functional sporty leisure style of the car with basic streetwear pieces such as denim shirts, t-shirts, hoodies, sweatshirts, joggers and caps. For the development of the line and for matching the latest fashion trends with the brand's style, Abarth collaborated with the design team of corporate identity and motorsport collections specialist Audes Group.