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22 December 2021

Poster art series with five artistic perspectives on the new hybrid-electric interpretation of the Lamborghini Countach from the 70ies

On the occasion of the 50th anniversary of the Lamborghini Countach (1971), the new interpretation of the car, the hybrid-electric Lamborghini Countach LPI 800-4 was presented this summer. Countach is a word from the Italian dialect spoken in the Piedmont and means as much as 'Wow' (story behind the word). The production of the already sold limited edition of 112 cars will happen next year in 2022.

Available at the Lamborghini shop are five posters by artists who set the car into fantastic sceneries where future merges with history and into graphical studies developed from the esthetics of the Countach. The latest artwork of the Lamborghini Countach poster series is the one by Italian multidisciplinary artist LRNZ (Lorenzo Ceccotti) who created a visual dialogue with the form of the car and set it in relation to the font 'Eurostile Extended 2 Bold' designed in 1962 by Aldo Novarese. The typeface is strongly associated with sci-fi media content and was for example used for the movie '2001: A Space Odyssey'.

Images, clockwise: The poster 'Lamborghini Countach LPI 800-4' by motion graphics studio Shy.Studio shows the car in green in a space-like environment. The esthetics of the poster might remind viewers of digital art, NFTs.

Middle: The Lamborghini Countach LPI 800-4 in yellow by LRNZ (Lorenzo Ceccotti).

Right: Poster art by Russian creator Yegor Zhuldybin whose 70, 80s style collage of a city skyline and graphical elements shows the street view of the car. "Fully aware of Countach's glorious past, the artist has struck a fine balance between a fresh slant on the iconic design and a celebration of Lamborghini's long history," is the work introduced.

Right, below: Swedish artist Andreas Wannerstedt throws a romantic sunset light on the Lamborghini Countach LPI 800-4.

Left, below: Pakistani 3D illustrator and CGI artist Omar Aqil places the Countach into a sci-fi city environment. "For the new Countach LPI 800-4 poster, Omar Aqil drew inspiration from the meteoric rise of technology over the last 50 years (after the launch of the first Lamborghini Countach)," is the inspiration of the artist described at the shop.

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