9 March 2026  Vienna-based musician Filly continues to expand her presence in European club-oriented pop with a series of recent releases. Her latest videos highlight a sound that combines glossy hyperpop production with the rhythmic drive of European dance music. Among them, the single "Serious" stands out for its clear club focus and a visually distinctive music video shaped by fashion styling from Vienna designer Ilija Milicic. A club story in "Serious"Released via Slowplay / Interscope Records / Bamboo Artists, "Serious" is a collaboration with the French indie band The Teenagers. The track blends energetic pop melodies with heavy bass and fast dance rhythms. Its lyrical theme circles around a complicated crush. The song captures the moment when emotions become intense and confusing, yet the only possible response is to keep moving and dancing. Musically, the track carries a polished hyperpop surface but is driven by a beat structure designed for the club dance floor. The production moves between pop hooks and electronic pulses, creating a sound that feels both playful and restless.The video translates this atmosphere into a simple but effective narrative. It follows a group of young people during a house party in an apartment. Scenes of dancing, drinking and social interaction move quickly between rooms, creating a sense of late-night spontaneity. The camera captures the slightly chaotic energy of youth culture: crowded living rooms, improvised dance floors and moments of emotional intensity between friends. Fashion plays an important role in shaping the visual tone. The styling for the video was created by Vienna-based designer Ilija Milicic, who is known for blending streetwear references with a fashion-forward aesthetic. In "Serious," the wardrobe contributes to the relaxed yet stylized party atmosphere, aligning with the track's club orientation. Milicic runs the label Hvala Ilija, which has received support from the Austrian Fashion Association over the years. His work has also gained international attention early in his career; the label was featured in a Vogue article as far back as 2017. Alongside his own fashion collections, Milicic works as a stylist and creative collaborator on visual projects in the music and cultural scene. From debut single to international stagesFilly began releasing music in 2022 with her debut single "Motorola." Since then, she has steadily developed her sound through a series of singles and two EPs, Watching Strangers Smile (2023) and Cowgirl In A Cowboy World (2024). Her work combines high-energy electronic production with personal storytelling, often framed through a playful, futuristic visual identity.In recent years she has also appeared increasingly on international stages. Festival performances have included Lollapalooza Berlin, and she has built a growing reputation through club shows and DJ appearances. At the end of last year, she supported Sophie and the Giants on several dates of their European tour. A debut studio album has been announced and is currently in preparation. A second release: "Over and Over"Following "Serious," Filly released a video for the single "Over and Over," also via Slowplay / Interscope Records / Bamboo Artists. Compared with the visually stylised "Serious" video, which places clear emphasis on styling and atmosphere, the clip for "Over and Over" takes a more direct approach and is less driven by fashion elements.The song reflects the emotional aftermath of a relationship that has suddenly become uncertain. Rather than slowing down, however, Filly turns that tension into a high-BPM dance track. Bright synthesizers and a fast rhythm structure, reminiscent of mid-2010s electronic dance music, propel the production forward. The result is a song designed to build momentum on the dance floor while pairing emotional lyrics with the physical energy of club music. Together, the two releases illustrate the direction of Filly's current phase: a project rooted in nightlife culture but presented with a distinct visual identity that connects music, fashion and contemporary youth aesthetics. Image: Austrian musician Filly photographed in an urban street setting in Los Angeles, reflecting the visual identity of her club-oriented hyperpop project. Photo Credit: Mikayla Lobasso |