TRENDLETTER 9-April-2025

CYCLING AND URBAN MOBILITY

Image: A woman rides a sleek e-bike through the narrow streets of a historic European city, bathed in warm sunlight. She looks directly into the camera, dressed in stylish black trousers and a white long-sleeve shirt, as charming cafés line the street where people enjoy the vibrant city atmosphere. Created by Fashion.at with Copilot.

Cycling Apparel Quiz
From Bloomers to Smart Helmets: A Quiz on Cycling Apparel Through the Ages
How well do you know cycling fashion? From wool jerseys to smart helmets—put your knowledge to the test in this gear-packed quiz.

Image: A symbolic photorealistic image, generated with AI by Fashion.at with Gemini, depicts a city scenery inspired by Vienna at midday in spring. Wide view of cyclists (e-bikes, cargo, child seat), sharp shadows, spring leaves. Symbolic of urban mobility.

Cycling in Vienna
Spring Awakening on Two Wheels: E-Bike Surge Shifts Vienna's Traffic Dynamic
Warmer days, busier bike lanes, and more e-bikes—some faster than they should be. What Vienna's spring cycling boom reveals.

ARTS AND CULTURE IN VIENNA

Image: Artist Eva Petric photographed at Galerie V&V on April 3, 2025, during the vernissage of her latest exhibition 'Rosaries – Compass for Shadows & Puppets Series.' Photo: © Fashion.at

Vienna, Osaka, NYC
Vienna's Artistic Pulse: From Rosaries to Cosmos – Inside the City's Vibrant Arts & Crafts Scene and Its Global Activities
Artist Eva Petric is taking shadow-laced rosaries and cosmic reflections global—from Vienna, Salzburg to Osaka and NYC's Viennese Opera Ball.

Image: A symbolic, AI-generated photorealistic panoramic view of a shopping boulevard in Vienna's inner city. The scene shows people walking along elegant storefronts, sitting in street cafés, and gazing into display windows. The architecture reflects the city's historic charm, while the atmosphere captures the quiet transformation of the urban fashion landscape — poised between tradition and change. Image created by Fashion.at using ChatGPT (DALL·E by OpenAI), 2025.

Fashion Retail News
Changing Tastes, Closing Stores: The Fashion Retail Sector Faces a Harsh Reality in Austria
Austria's fashion sector is shrinking as brands like Gössl and Jones shut down amid rising costs and shifting consumer habits.

FASHION HIGHLIGHTS

Images, from left: Close-up details of the Austrian Pavilion staff uniforms for Expo 2025 in Osaka, featuring the national colors—red, white, and red—alongside a design inspired by the pavilion's spiral musical score sculpture, created by BWM Designers & Architects. Center: A complete uniform ensemble, consisting of a blazer, white shirt, cap, and jeans. Right: A top adorned with a print depicting one of Austria's iconic landmarks—the Great Gallery in Schloss Schönbrunn.
The official presentation of the uniforms was documented in a photoshoot at the Museum of Applied Arts Vienna (MAK). The images show models Hanna and Jonny from Stella Models wearing the collection. The styling reflects the blend of streetwear and high fashion, with a focus on modern tailoring and Austrian design influences.
Photos: Corporate Wear Austria by Wendy&Jim by ExpoAustria. © Expo Austria, Mato Johannik, MAK.
Credits:
Fashion and Styling: WENDY JIM, Helga Schania and Hermann Fankhauser
Photography: Mato Johannik
Hair and Makeup: Sabine Reiter
Models: Hanna and Jonny, Stella Models
Location: MAK – Museum of Applied Arts Vienna
Production: Austrian Fashion Association

Fashion at Expo 2025
Wearing Austria: Expo 2025 Uniforms Fuse Street Style, High Fashion, and Landmark-Inspired Prints
The Austrian Pavilion staff uniforms for Expo 2025 in Osaka, designed by WENDY JIM, combine high fashion and functionality with references to Austrian landmarks.

Image: The picture shows Silvia Schneider surrounded by models showcasing couture pieces from her latest collection, paired with shoes from the new Silvia Schneider x HUMANIC line. This photo was taken on April 2, 2025, during the presentation of the shoe collection at the Ovalhalle, Museumsquartier. Photo: © Fashion.at.

Silvia Schneider's Fashion
By and for Showgirls: The New Silvia Schneider x HUMANIC Collection is Designed for Those Who Love the Spotlight
Silvia Schneider x HUMANIC presented a bold, astrological-themed collection at Vienna's MuseumsQuartier—designed for those who love the spotlight.

HEALTH AND NUTRITION

Image: The founders of 'Add On Nutrition' Dr. Katja Schlemitz and Katalin Schlemitz. Photo: © Markus Schlamadinger.

Health Support
Viennese Medical Doctor and Paramedic Strengthen Health with 'Add On Nutrition'
Eating a balanced diet isn't always easy. Vienna-based company 'Add On Nutrition' presents five key nutrients—Vitamin D, Omega-3, Magnesium, Vitamin C, and Zinc—that are essential for health and well-being. But are we getting enough?

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