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23 June 2015

Milka's alpine experience boat tour in Austria and Germany

Since last year, chocolate label Milka brings the lilac cow and the flair of the alpine region to several German and Austrian metropolitan cities. Next station of the cow's 2015 tour after Heidelberg, Mannheim etc is Vienna. Currently, the #muhboot (named after the cow's 'muh' and 'boot' is the German word for 'boat') is on travel to the Viennese Donauinselfest which happens from 26 to 28 June 2015. During the time of the festival with live acts by musicians like Hudson Mohawke DJ-Set or Fritz Kalkbrenner, Milka will drop anchor at the Uferweg/U6 Brücke for the duration of three days. Visitors are invited to chill at the boat, for the youth the Milka team will install a painting station at an 'alpine lounge' and the ones who love a more thrilling 'mountain' entertainment can enjoy the label's high wire climbing garden; the entry is free.

After Vienna, the Milka #muhboot tours to cities like Berlin or Hamburg. (Dates of the more than 8 thousand kilometer tour 2015.)

Photo by Jan Rathke; (C) atelier schiffleitner 2014 / Mondelēz International.


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