Fashion that reflects urban life

From 3 to 7 July 2012, ten Austrian fashion, bags, accessories, jewellery, home interior labels and projects present their goods under the title '1A - Austrian Upcycling Showroom' at the 'Upcycling Fashion Store' during Berlin Fashion Week. The addicted recyclers use materials from everyday urban life like bicycle tubes, plastic closures from milk packages, waste from textile cutting, clothing, or old electronic devices and upgrade them into new lifestyle pieces.

The in-store presentation from 3 to 7 July at the 'Upcycling Fashion Store' is accompanied by events like the opening party on 3 July or the Upcycling Fashion Show on 5 July 2012 (schedule).

fig. original (from above, left to right):

Additionally to design labels, the '1A - Austrian Upcycling Showroom' present fashion and lifestyle pieces by social projects like tagwerk, a young people project organized by the Caritas Steiermark with focus on the recycling of used clothing, and the TrashDesignManufaktur (supported by the AMS Wien and the ESF-European Social Fund) where home interior and accessories are created from old electronic devices. Find the full list on

fig. original: Insight into the Upcycling Fashion Store at the Linienstraße 77 in Berlin.

Source: Original article with images on


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