Popular Content, Clickrates, Viral Lifts on Fashionoffice

Last 7 days, generated on 18 April 2013 at 17.30 by FeedBurner, AddThis, Adsense
The Fashion Feeds item concerning the trailer for Disney's movie 'Planes' (acrophobic plane Dusty trains for 'Wings around the Globe'-race, release in August, director is Klay Hall who is known from The Simpsons, Garfield...) was the most popular during the last 7 days (generated via FeedBurner). In the ranking by Feedburner, Fashionoffice's article about the exhibition 'Faceless', reflections on media culture, art, fashion at the quartier21/MQ Vienna, was the most viewed/clicked magazine article that was spread via Fashion Feeds last week. The article about the collaboration between eBay and Guido Maria Kretschmer who says about the project "I call this 'Democratic Couture'" motivated the users most to share and click (tracked by AddThis). Advertising on Fashionoffice reached almost 18% CTR (Clickthrough Rate measured by Google Adsense).


FeedBurner
Today, the Google FeedBurner statistics for the last 7 days from 11 - 17 April 2013 calculated 1,001 views of 72 items, 5,947 clicks back to the site on 143 items.

On top of the FeedBurner/Fashionoffice popularity ranking (views/clicks):

  1. Acrophobic plane Dusty trains for 'Wing…
  2. #Music album stream on Fader: 'Chunky M…
  3. #Movie trailer 'Now You See Me', FBI ag…
  4. #Music #film Hanni El Khatib performing…
  5. Images from HM Loves #Music Coachella p…

The most popular Fashionoffice articles in the FeedBurner ranking (views/clicks) are:

  1. 'Faceless' in #fashion and #art - a ref…
  2. Sun protection charity on occasion of '…
  3. #Sunglasses for urban motor biking and…
  4. "I call this 'Democratic Couture'," say…
  5. Some call them the 'most beautiful' bea…


AddThis
AddThis generates following (shares/clicks) data for Top Trending Content and Services (with Viral Lifts) for past week:


Service Viral Lift*

Address Bar

200%
Google+ Share
43%

Facebook

19%

LinkedIn

0%

Pinterest Pin It 0%

Twitter

0%

*Viral Lift: "Total percentage increase in traffic due to shares and clicks." (AddThis Analytics Glossary). Find the live-generated AddThis analytics on the cover of Fashionoffice.org.


Adsense
Clickrates on Fashionoffice - last 7 days, generated on 18 April at 17.30 by Google Adsense
Currently, Fashionoffice has opened two ad units for Adsense; 728x90 on the top of the magazine's pages and 336x280 (placement above the fold). During the last seven days (11 - 17 April 2013), Google Adsense tracked 31,651 Ad Requests and 5,606 Clicks; matched CTR 17.72%. The three click-friendliest countries in the statistics are Italy (Clickthrough Rate 22.22%), Spain (CTR 21.31%), United Kingdom (CTR 19.73%).

Source: Original article with image on http://www.fashionoffice.org/survey/2013/toptrending18-4-2013.htm.

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