Popular Content, Clickrates, Viral Lifts on Fashionoffice

Last 7 days, generated on 21 March 2013 at 9.00 by AddThis, FeedBurner, Adsense
The Fashionoffice article about art works with focus on computer networks, language, identity seen at the exhibition preview of 'His Master's Voice' in Dortmund motivated the users most to share and click (tracked by AddThis). The magazine's new 'Sit In Series' by Fashionoffice publisher Karin Sawetz rises continuously in the statistics; the FashionFeed item (generated via FeedBurner) concerning the power of music for expressing political visions was the most popular article during the last seven days. The click-friendliest users come still from Italy but the CTR (Clickthrough rate on advertising, measured by Google Adsense) decreased from 46.42% (measured on 7 March) to 27.12% Clickthrough Rate.

AddThis generates following (shares/clicks) data for Top Trending Content and Services (with Viral Lifts) for past week:

Service Viral Lift*


Google+ Share 69%

Address Bar


Pinterest Pin It




*Viral Lift: "Total percentage increase in traffic due to shares and clicks." (AddThis Analytics Glossary). Find the live-generated AddThis analytics on the cover of Fashionoffice.org.

Today, the Google FeedBurner statistics for the last 7 days from 14 – 20 March 2013 calculated 489 views of 34 items, 2,658 clicks back to the site on 86 items.

On top of the FeedBurner/Fashionoffice popularity ranking (views/clicks):

  1. Street artist Aiko (her 'Lady' is on vi…
  2. It looks easy when artist Lisa Butler m…
  3. #Music by Hannes Rasmus 'Wir sind hier…
  4. Carlsberg asks onliners to think about…
  5. #Music video 'Victory' by Dear Reader (…

The most popular Fashionoffice articles in the FeedBurner ranking (views/clicks) are:

  1. Sit In Series: Day Six - about music an…
  2. Girls' Boyfriend Style; #jeans SS2013 s…
  3. The world offers many opportunities - w…
  4. Sit In Series: Day Five - about Viennes…
  5. #Bags for summer and #sandals for the b…

Clickrates on Fashionoffice - last 7 days, generated on 21 March at 9.00 by Google Adsense
Currently, Fashionoffice has opened two ad units for Adsense; 728x90 on the top of the magazine's pages and 336x280 (placement above the fold). During the last seven days (14 - 20 March 2013), Google Adsense tracked 31,680 Ad Requests and 4,916 Clicks; matched CTR 15.54%. The three click-friendliest countries in the statistics are Italy (Clickthrough Rate 27.12%), Netherlands (CTR 23.74%), Spain (CTR 18.05%).

Source: Original article with images on http://www.fashionoffice.org/survey/2013/toptrending21-3-2013.htm.

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