24 August 2020

French children's wear label Petit Bateau opened new store at boutique boulevard 'Seilergasse' in Vienna

Even when in times of the pandemic many things have changed, people enjoy shopping at brick & mortar stores such as at Seilergasse in the 1st district of Vienna nearby St. Stephen's Cathedral. The street can be described as 'boutique boulevard'. Before the lockdown in March 2020, Fashion.at visited the opening of the new Cajoy jewelry store (article). Now at the beginning of this month on 1st August, the next shop opened officially at Seilergasse. It's the third store (respectively the fourth counted with the online shop www.petitbateau.at) by the French label Petit Bateau - known for environmentally friendly produced children's wear made of Oeko-Text Standard 100 certified materials, in Austria.

Images: The picture shows Darya Reiterer, manager of the new Petit Bateau boutique standing in front of the store windows at Seilergasse 12 at the Inner City of Vienna. Darya Reiterer is holding the company's gift box with brand logo, a boat with two sails. She wears the label's classical 'Marinière' striped sailor shirt; the maritime striped items' colors, materials, cuts change with seasons, collections and count to the signature pieces of the brand with origins dating back more than hundred years to the end of the 19th century. Below: The 128 m2 boutique opened officially on 1 August 2020 with collections for newborns, children and some selected items for adults. Photos: © Philipp Lipiarski / www.goodlifecrew.at.