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12 January 2022

Austrian fashion & food labels give a sunny outlook for Spring/Summer 2022

The first impression of the outlook for Spring/Summer 2022 is that the next warm season will become more enjoyable than summer ever was - not only because the current omicron wave appears like a tough testing of how much stress can be endured. At one of the latest media releases that reached, products from farms and vineyards are presented together with fashion and lifestyle pieces by Austrian and German producers with a postcard-like visual which spreads summer lightness.

Author of the media release with appealing collage that tells the story of a lighthearted living, of happiness and taste is Vienna-based PR agency 'Sister Act', founded by Nina Haider and Lisa Haider. The clients of the agency are national and international brands reaching from established companies to start-ups in fashion, lifestyle, beauty and new talents from the art scene. One of Sister Act's credos is K.I.S.S. - Keep It Short and Simple. This motto follows also their latest press release with the title "It's a smile, it's a kiss, it's a sip of wine … it's summertime!" as compact outlook for the Spring/Summer 2022 season with trend and insider tips for media.

Among the culinary trend products, the wide range of ice cream creations by the popular Viennese food and gastronomy brand Veganista is mentioned. Veganista, which was founded by Cecilia Havmöller and Susanna Paller and runs its own ice salons since 2013, since 2021 it sells ice cream additionally via supermarkets, is known for extraordinary seasonal compositions and creations of new tastes. The company's own restaurant 'The Lala' was last autumn the recommended start destination of's tip for an Austrian designer store tour (article).

One of the presented fashion labels is Vienna-based cashmere brand Mogli & Martini, started by Andreas De Martini and Gregor W. Köstler in 2017 during a motorcycle tour in the highlands of the Himalayas. The clothing items are produced with local family businesses in Nepal. Highlight of the slow-fashion range is a lilac, in-Pantone Color of the Year 2022 tone colored long vest.

Transparency seems to be another motto of the agency; the press release is published at the 'Press' category of the website

Image: Visual (photo collage) of the press release "It's a smile, it's a kiss, it's a sip of wine … it's summertime!" by Vienna-based PR agency Sister Act.

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