27 May 2023

Calzedonia released 2nd drop of the beachwear campaign with Austrian Olympic ski racer Anna Veith

Earlier this week, the Italian brand Calzedonia released the second drop of the campaign for the new Beachwear 2023 collection with Austrian Olympic champion Anna Veith, who, after retiring as an active ski racer, focuses on training the next generation and organizes sports weeks for competitive athletes as well as for those who exercise for health reasons or simply as a hobby.

Highlights of the new campaign edition are pieces inspired by famous destinations such as Malaga, Antigua or - shown on this page - the glamorous sequin triangle bikini in pink called 'Cannes'. It's the second time that Anna Veith collaborates with Calzedonia for a beachwear campaign. Last year, Anna Veith was photographed by German photographer Susan Buth in the Canary Islands (article). This year the beachwear images with Anna Veith were shot by the Italian photographer Riccardo Vimercati in Abades on the south coast of Tenerife. The campaign includes the video 'A Sunny Day with Anna Veith', which is published on calzedonia.com/at/damen/lp/anna_veith_fur_calzedonia/. The video was directed by Lorenzo Gironi, who has worked for brands such as Ferragamo, Missoni and Prada.

Images, from left: The campaign image for the Calzedonia Beachwear 2023 presented by Anna Veith, photographed by Riccardo Vimercati, was released on 22 May 2023. Right: The pink triangle bikini 'Cannes' with sequins.